WEBSITE ANALYSIS

Website #1: Superflux

Overview

Superflux's work connects product design with research, technology, installations, and speculative futures. As a product design student, I like that they present design as more than just making objects. Their projects often respond issues.

The website is mainly organized around projects, with additional sections for research, talks, writing, and studio information. Project pages combine large images with explanations of the idea, research, development, and final outcome. I like this because the viewer understands the thinking behind the project.

The main navigation includes Approach, Work, News, About, and Contact. For my own student portfolio, I would simplify this to Work, About, and Contact.

Visual Design

The website feels experimental and conceptual rather than like a standard portfolio template. Large typography, strong images, and bold statements give the studio a clear identity.

The home page focuses on one image at a time with large headers and brief text, which is helpful for getting familiar with each project. On the other hand, it makes it hard to easily graps the main identity of the company and requires the audience to take more time.

Website #2: Jasper Morrison

Overview

Jasper Morrison's work is much closer to traditional industrial design. I like how the website reflects his design philosophy because it feels simple, functional, and does not compete with the objects.

The website puts the products first. A very simple visual of a room silhouette acts as the navigation tool. Projects are organized by categories such as chairs, tables, lighting, kitchenware, storage, and electronics. There is very little unnecessary explanation, which lets the work speak for itself. The unique selection method makes it very fun to engage with.

Visual Design

The visual design is extremely minimal. There is a lot of empty space, simple typography, and very little decoration. The website feels like a digital catalog, which matches Morrison's simple and understated products.

I would take the simplicity and focus on the work. Compared with Superflux, there is much less storytelling, which makes it easier to quickly browse projects.

Website #3:Cas Holman

Why I Chose It

Cas Holman's work combines industrial design, education, play, and experience design. She designs toys, play spaces, and learning tools that encourage creativity and experimentation. I like that the website shows a clear design philosophy instead of just presenting unrelated products.

The website is built around Cas Holman's idea of play as a way of learning and problem-solving. It includes products, play spaces, museum installations, information about her background, talks, press, and her design philosophy.

Visual Design

The website feels playful and informal. There is a lot of illustrations, large images, and a less rigid layout match the type of work she creates. The visual style is consistent across the website. I like that it does not feel overly polished or corporate and has a lot of personality.

The biggest thing I would take is the way the website creates a clear personal identity. Superflux focuses heavily on ideas, Jasper Morrison focuses mainly on objects, while Cas Holman focuses more on personality, values, and her way of thinking.