Website Analysis on

Intent

Inform & inspire. Proves creative abilities of the agency, showcases past works, and presents a clear aesthetic and brand identity.

Voice

Conversational, mellow, confident, relaxed, lucid, bold.

Primary Target Audience

Potential clients receive a full picture of the agency’s past projects and aesthetic. Other creatives searching for inspiration in the agency’s diverse portfolio.

Content Strategy

Large, saturated and visually striking images that engulf the viewer’s sight. Draws the viewer in with dynamic scale and clean yet unconventional layout.

Navigation

Landing page leads visitors to either “Creative Agency” or “Inspiration Hub”. Once inside the site, subtle, thin lettering in the header and footer allows the visitor to navigate further.

Visual Design

Relies heavily on aesthetic and visual qualities of the projects featured. Vertical scroll; one page loops while the other contains a gallery layout.