The intent of Tiffany Fang’s website portfolio is to show her clients what she can provide. This portfolio showcases her past work and photography style, making it easy for her clients to get an idea of what she can do.
Voice
The voice of this website is Creative, Clear, and Confident
Tone
The tone of the home page is confident, showing that she has been creating since she was a young child.
The tone of her design page is clear, showing the work she has done and is proud of
The tone of her photography page is professional, categorizing all the people she has photographed into sections.
The tone of her page is playful, she shows her personality with the bright red markings and photos of her life.
Brand
The brand of her website is very consistent with its professional and creative tone. It is clean and engaging.
Personas
Maya Chen (30, Creative Director at a Music Agency):
Looking to hire a designer for an upcoming artist campaign, album rollout, or music brand project. She would quickly scan the portfolio quality, visual style, range, and ability to create cohesive campaigns.
Jordan Williams (27, Artist / Independent Musician)
Looking for a designer to help develop their visual identity, album artwork, merchandise, social media graphics, or promotional campaign. They would want to see whether the designer's style fits their music and whether they can translate an artist's personality into visuals.
Alex Rivera (35, Music Marketing / A&R Manager at a Record Label)
Evaluating the designer as a potential freelance collaborator, intern, or future hire. They would look for evidence of music-industry understanding, campaign thinking, storytelling, branding, and the ability to work across different formats.
Wireframe & Copy Deck
Competition
Her website most likely has a lot of competition as there are many designers in the world. However, since it is more of a portfolio, it would not need as much organic search traction as it would likely be her sending this website to other people. Something she does well is showing her work first, so when people land on her page, they immediately see all the things she can do.
