Intent 🔭
Spotify aims to bring in more listeners!
Voice 🎤
Bold, inviting, excited.
Tone 🎨
Depends on the page and purpose of the content there. Sign ups asks are more direct
Brand 🏪
Spotify's brand runs on one signature color: green ( #1DB954). It only shows up in small doses against black and white backgrounds, so it still feels bold every time you see it. Everything else is rounded too, like the logo and the buttons, which makes the site feel approachable instead of corporate. The look stays consistent no matter what page you're on. Overall it feels youthful and casual, like the brand is trying to feel personal instead of like a big serious company.
Wireframe 📱
add wireframe content here
Copy Deck 📝
Bold, inviting, excited.
Competition 🏆
Spotify, apple music, etc.