Assignment 1
Artist: Currynew
Intent
The website advertises Currynew as an illustrator through the display of his bright, and energetic artworks.
Voice
Currynew is a illustrator, and graphic designer based in Shanghai. He primarily captures slice of life details within his artworks. He communicates this casual feeling by having a relatively passive-styled website that prompts the viewer to explore the website themselves by having his art sorted into clear categories of personal and commercial work.
Tone
The style of the pages are consistent, and each of them have an equally heavy emphasis on the graphical elements. By separating his art into personal and commercial categories, viewers are able to see how he incorporates his personal style within professional work, and get a better sense of his artistic style as a whole through the numerous artworks he showcases on the webpages.
Brand
Currynew's artworks consist of bright, saturated colors, that give a youthful, and energetic feeling. The composition in his artworks include a lot of overlapping elements, which adds movement, and makes the scene appear more dynamic. Currynew often experiments with scale, and makes his artworks visually interesting with the different graphical elements.
Target Audience
Key characteristics:
Active, energized, bold, imaginativeWireframe
Copy Deck
Title:Currynew 咖喱牛