Assignment 1

Artist: Currynew

web2

Intent

The website advertises Currynew as an illustrator through the display of his bright, and energetic artworks.

Voice

Currynew is a illustrator, and graphic designer based in Shanghai. He primarily captures slice of life details within his artworks. He communicates this casual feeling by having a relatively passive-styled website that prompts the viewer to explore the website themselves by having his art sorted into clear categories of personal and commercial work.

Tone

The style of the pages are consistent, and each of them have an equally heavy emphasis on the graphical elements. By separating his art into personal and commercial categories, viewers are able to see how he incorporates his personal style within professional work, and get a better sense of his artistic style as a whole through the numerous artworks he showcases on the webpages.

Brand

Currynew's artworks consist of bright, saturated colors, that give a youthful, and energetic feeling. The composition in his artworks include a lot of overlapping elements, which adds movement, and makes the scene appear more dynamic. Currynew often experiments with scale, and makes his artworks visually interesting with the different graphical elements.

Target Audience

Key characteristics:

Active, energized, bold, imaginative

  • Sam, part of the marketing team for a sports company, is looking for someone to create an advertisement for their new running shoes. She clicks onto Currynew's website and is greeted with the banner artwork that showcases a mix of personal and commercial artwork. Attracted by his art style, she explores both the personal and commercial artworks. She is able to see his artistic skill, and also the range of clients that Currynew has worked with. She sees that he has also worked with several other sports brands, such as Nike. She is impressed by the energetic art, and decides to reach out.

  • Tom, part of the marketing team for a beverage company, is looking for someone to advertise their soda with summer approaching. He clicks into Currynew's website, and is immediately drawn in by the bright, vivd colors, and the energy associated with summer activities. He looks at his selection of works, and decides that he is a good match for their artistic vision. He decides to reach out and discuss further with Currynew.

    Wireframe

    Copy Deck

    Title:Currynew 咖喱牛

    Competition

    Currynew has a distinct style of art and the way that he depicts his subjects. His use of vivd colors and the way he composes the canvas makes him stand out to clients, and makes his work recognizable.