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'Heal The Gap' Pink Stethoscope

In 2023, we worked with industry professionals and Littmann to create our pink stethoscope campaign product. Our research revealed that the gender health gap is not a widely known social issue, and therefore raising awareness is our number 1 priority. The Heal The Gap Stethoscope by Littmann is a symbol of solidarity and awareness among industry professionals. Women feel comfortable when seeking medical attention and healthcare workers are held accountable by showing their support.

Social Media

Social media is a large part of our campaign to maximise reach and impact. Our instagram page posts educational material to raise awareness, featuring testimonies, statistics and real life stories. Those with years of experience in a medical profession are aware of the health gap. Therefore we aim to educate the public. "Heal The Gap" has become a hashtag and featured on any material produced in relation to our campaign. The page also promotes the pink stethoscope as a symbol of solidarity and awareness.