James Jean

Intent

This website is to demonstrate skills, sell prints (products), and a portfolio for artist James Jean.

Voice

James Jean is a Taiwanese-American artist renowned for his contributions to the fields of illustration and fine art. His work is characterized by intricate details and the presentation of surreal imagery adorned with vibrant colors, which serves as his distinctive artistic style. Jean's website follows a straightforward and minimalistic design, emphasizing simplicity and letting his art speak for itself.

Key words:

• Simple, minimalistic
• Voiceless, no tone
• The artist's website focuses primarily on visual elements rather than text. The CV and "About the Artist" sections consist mainly of images and feeds that link to Instagram posts showcasing the artist's illustrations. In contrast, the "Products" page contains more textual content, likely describing the various products associated with the artist's work. This design prioritizes showcasing the artist's portfolio through visual representation while reserving detailed information for the products offered.

Tone

The website maintains a predominantly minimalist tone with a white, blank background throughout most of the pages. This design choice aims to create a gallery-like atmosphere, where the focus is squarely on presenting the artist's work.

However, the tone shifts on the store page, where a more passionate and descriptive language is employed. Phrases like "newly unearthed treasure trove of recent work" and "deluxe silkscreened, cloth-covered box" evoke a sense of exclusivity and premium quality. This change in tone is designed to enhance the appeal of the artist's offerings and convey a strong sense of value to potential customers.

Brand

The website maintains a professional aesthetic throughout, characterized by a clean white background, a sleek and minimalist typeface, and predominantly black and grey text. The use of professionally shot images further contributes to its polished look. This cohesive design and attention to detail serve to position the artist as a brand or product, emphasizing their work and identity in a professional and marketable manner.

Persona

Art Student, Illustration, Fine Art majors

June, a fine arts student, discovered James Jean's captivating art style during a visit to the MoMa and became eager to delve deeper into the artist's work. Excited to uncover the history behind each piece, June was particularly thrilled to explore the artist's sketches, a rare find that is often excluded from exhibitions.

However, upon visiting the artist's website, June was disappointed by the simplicity and image-centric nature of the platform. The lack of detailed information regarding the concepts and contexts behind the artworks left a void in the overall experience, preventing a deeper understanding of James Jean's creative process and artistic intent.

Potential Client

Min, the director of an upcoming movie, is in search of fresh designs for the film's posters. While browsing through the portfolios of renowned artists, Min stumbles upon James Jean, whose outstanding designs for movies like "Everything Everywhere," "The Shape of Water," and "Mother!" have left a strong impression.

As Min delves deeper into James Jean's work, he is astounded by the numerous accolades and awards listed on the artist's CV. This impressive track record reinforces Min's conviction that James Jean is the perfect choice to create the poster for his movie.

With unwavering certainty, Min decides to reach out to James Jean through the website's contact form, eager to initiate a collaboration that promises to bring a unique and compelling visual identity to his upcoming film.

Collector

Luna, an avid art collector, had the pleasure of encountering one of James Jean's captivating art pieces in a gallery. Struck by the sheer brilliance of the artwork, she was determined to add one of his pieces to her collection. Eager to learn more about the artist, Luna diligently explored every piece listed in the work section on James Jean's website.

However, her quest led her to a specific piece that piqued her interest, only to discover that clicking on it yielded no further information or details. Undeterred, Luna navigated to the contact form, hopeful that by reaching out, she would receive the additional information she sought.

Wireframe

Copy Deck - The Home Page

Title: James Jean

Breadcrumb: Work/Year

Heading 1: Work

Heading 2: Sketch

Heading 3: Object

Heading 4: About

Heading 5: Store

Competition

When compared to the portfolios of other artists, James Jean's website stands out for its minimalistic design and heavy reliance on images rather than text to showcase his art and personality. Despite the limited textual content on his website, James Jean's portfolio manages to convey his unique character and artistic style effectively.