Table of Contents
Intent
David Schwen is a Minneapolis-based design and advertising studio specializing in social media marketing, stop-motion, branded campaigns and illustrative design. His website presents his works and his recent news in the industry. The goal of the website is to present the unique style of David Schwen’s work while emphasizing the past experiences and works with other brands and agencies to his potential clients.
Voice
The website contains very little or no information regarding David Schwen’s personal life but is oriented more towards his professional life. The use of highly saturated colors and bold images gives a confident, funky, energetic, impassioned, but stubborn voice to the website.
Tone
The tone of David Schwen’s website is vibrant and well structured. The page that presents his works are image-centric and he allows the work to speak for itself. The news page, however, does contain information but the image and the title of the news are given the same amount of weight. In general, the website is very well organized and structured. The potential clients are able to understand the tone and the style of David Schwen’s work with few clicks.
Brand
David Schwen’s brand is serious yet mischievous, experienced yet youthful but in every way provoking. The past works that he presents on the website are creative and thought provoking and the way he executes his works in his website is visually captivating. Even though, the website does not include personal information regarding David Schwen, the style of the website almost has its own personality that explains the David Schwen through his work. His website, despite its very structured and organized system shows his work ethics but portray an image of being strict. The brand seems professional yet joyful.
Personas
Corporations
The past exemplary works that David Schwen presents on his website have shown his works his big corporations such as Fanta, Tabasco and Toyota. Through his past works, one can understand that David Schwen is highly experienced with large corporate branding. The works show that he understands the generic image of the brand and executes the visual elements creatively whilst emphasizing the brand value. Corporations’ brand identity is often image centric and the eye-catching thumbnails on David Schwen’s website targets the brands effectively.
Agencies
David Schwen posts his current works and work in progress on his news page. The constant updates will notify the agencies and potential clients of his new directions and works. His philosophy can be seen through his past and his current works. Moreover, his news page summarizes his design thinking process and the outcome of the project in a concise manner that does not bored the audience.
Art school Students
David Schwen’s work has a distinctive style and can be a good outlet for someone who is researching and re-designing a brand could use as an example. Especially with students who are interested in branding and video based graphic design can learn from David Schwen. Albeit, his style is unique and creative, he also uses a lot of traditional tools in designing that can be a good reference.
Wireframe
Copydeck (Home)
Title:
Home
Header
We are a design studio that partners with brands and agencies around the world.
Competition
David Schwen’s website does not assimilate into the trend of text heavy websites like other branding companies. The branding companies usually explain their thinking process and therefore use a more text heavy style of websites. The branding companies also have a more complex navigation style of website for their potential clients as it is not for general public. However, everything on David Schwen’s website is simple and easy. Due to the difference, potential clients who wants to explore his works more in detail may struggle to find the information online but his works summarize his style well and therefore would not have problem leading his clients to his contact.