Website Analysis
Intent
Gagosian gallery is a global contemporary art gallery owned and directed by Larry Gagosian. It's also a famous gallery in New York as well. The website fully introduces the essential elements and legacy of the gallery with diverse information of the artists, exhibitions, curations, news,and shops. The gallery official website intention is to provide a navigation resources for visitors as well as a information archive of art from the past to current.
Voice
The voice of the website is diversified, informative, energetic,conversational and definitely professional. The website communicates with the audience through images and videos of artworks and artists that passionately exhibited the essential parts of gallery. The website is inclusive as well, where it includes all information of past exhibited artists to upcoming ones.
Tone
Overall, the tone is simple, informative, and professional. The design is consistent throughout the pages, the simplicity does not distract the viewer away from the actual artwork and exhibitions' information. Since it's a informational base website, the purpose is to create efficient communication. The consistent design style sets an organized and unified tone.
Brand
The website branding style is professional, dynamic and informative. As a gallery, the most important purpose is to communicate through art by exhibitions, curations, and articles. The website creatively collaborate with various artist and provide these resources to the public. The informational base structure also allows the website visitors to navigate its' way and find the information they need.
3 Personas
Gallery visitor
Julia Watson, 19 years old high school graduate goes to high school around Chelsea gallery district and constantly visit different galleries during weekends, she's an introvert who enjoys reading fantasy books and she wants to pursue college as a biology major. Since visiting Chelsea gallery district is convient for her, she likes to visit the gallery website for information of the upcoming and current exhibitions, the website provide great details and welcome for casual visitors, so that she can get a sense of what to expect or excited for. When there's artist that shares elements of science within their work, Julia feels inspirational and motivated, thus she will visit the news/interview pages for more information or the shop page for collecting the artists' work. Overall, the website is a great information tool for visitors.
Art student: design major or curatorial study major
Museums and galleries are great places for art students to find inspirations and references. Janise William, 22 years old college student at parsons studying fine art and museum and curatorial study, she has been passionate about curating her own exhibition and collaborating with other fellow artists to curate a collaborate exhibitions. Therefore, janise often visit galleries for experience and inspiration. On the website, there is a artists page, where it introduce every single past, current and upcoming artists' information, background, and works all together. There's a diverse style and culture displayed and it provides a ocean of visual inspiration for this future young curator.
Potential Client: collectors
This website indicates the purpose and voice of gagosian gallery entirely thus suggesting potential clients, collaborators, or buyers and collectors to discover further information to plan out their business investment. Ben Walls, 42 years old self employed art dealer from los Angeles California looking for creative artworks from his clients request. Being one of the most famous global galleries in the world, Ben often visit the website for research purposes. The website provides a Fairs & Collecting page where it demonstrates the various art fairs and events gagosian has been and going to exhibit. There are detail information of time, location, artist, and short paragraphs of the events detail all provided at once. Ben finds it helpful for his work searching process and encourage him to discover dynamic resources for his clients as well.
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Copy Deck
Header
Exhibitions, Artists, Fairs & Collecting, Quarterly, News, Locations, Shop, Premieres, Follow, Search
Body Copy
On image: GAGOSIAN, Hong Kong, UNCANNY VALLEY, curated by Yang Zi, Now on view
Subheading 1
On View
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Cy Twombly, January 20-March 4, 2023, 980 Madison Avenue, New York
Roe Etheridge American Polychronic, January 13-February 25, 2023, 976 Madison Avenue, New York
Y.Z. Kami, Night and Day, January-February 25, 2023, 555 West 24th Street, New York
Subheading 2
Fairs & Collecting
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Alexandria Smith, January 25-31, 2023, Alexandria Smith’s art addresses issues of identity as informed by autobiography, fiction, myth, collective memory, and history. She depicts metaphysical beings in primordial settings who embody states of growth and transformation. Her interest in hybridity and experimentation encompasses drawings with collage elements, paintings with sculptural assemblage, and immersive installations. Smith builds up dimensional components in her painted works, recently further articulating their surfaces through the incorporation of 3D-printed parts. See all Fairs & Collecting
Subheading 3
From the Quarterly
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In conversation Anselm Kiefer and Michael Govan, On the occasion of his exhibition Anselm Kiefer: Exodus at Gagosian at Marciano Art Foundation in Los Angeles, the artist spoke with Michael Govan about his works that elaborate on themes of loss, history, and redemption.
Subheading 4
Events & Announcements
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Lecture, Donna De Salvo on Walter De Maria, Thursday, February 2, 2023, 7-8pm, Menil Collection, Houston, Menil.org, Donna De Salvo, curator of special projects at Dia Art Foundation, will discuss the work and career of Walter De Maria in conjunction with the Menil’s exhibition Walter De Maria: Boxes for Meaningless Work, on view through April 23, 2023. Prior to the lecture, a reception will be held from 6 to 7pm in the Menil Bookstore, where copies of Gagosian’s recently published monograph Walter De Maria: The Object, the Action, the Aesthetic Feeling will be available for purchase. The event is free to attend. See all Events & Announcements.
Subheading 5
Museum Exhibitions
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Opening this Week, Helen Frankenthaler in Action, Gesture, Paint: Women Artists and Global Abstraction 1940-1970, February 9-May 7, 2023, Whitechapel Gallery London, www.whitechapelgallery.org, Action, Gesture, Paint brings together more than 150 paintings by an overlooked generation of eighty international women artists. The exhibition’s geographic breadth demonstrates that, while Abstract Expressionism is said to have begun in the United States, artists all over the world were exploring similar themes of materiality, freedom of expression, perception, and gesture in the postwar period. Work by Helen Frankenthaler is included. See all Museum Exhibitions.
Subheading 6
GAGOSIAN SHOP
Footer
More Information: About Gallery, About Larry Gagosian, Employment Opportunities, Legal, Cookie Policy, Website Accessibility
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Competition
Many globalized and famous galleries tends to have similar website structure; simple, professional, easy to navigate etc. Gagosian website creates a more collaborative and inclusive feeling than others by eleborating many resources and time on events, interviews, and news to communicate with a diverse audience with different interests and intentions. The target audience of this website is for wide range of ages that suites everyone, but the lack of uniqueness and exploration may sway the visitors away.