Midterm Worksheet

Develop your Idea

I don't know how to define myself by social titles. I know I'm student but what else? I want to create a website that reflects on my passion, interest, skills, and identity. I hope to find a suitable title for me during this discovery process. As a business major, I create a wide range of art from painting, to drawing, to wheel-throwing, to sculpting and now designing. I'm not a master in any of them but just a passionate learner. I want this website to evaluate my works and identify my style (hopefully:>).

Discovery and Research

During my process of discovery and research, I was first confused what to search for where I don't have any specific artist and designer I admire that have a cool website. Many of them are artwork focus and fewer information about the person itself, which is not what I'm looking for. I like simple, clean, and easy to navigate kind of website. I resonated with the combination of black and white; it's standard but nice. Therefore I start to research into different corporations and organizations to find a diverse range of communication.

COMME des GARÇONS

Being one of my favorite fashion brand, COMME des GARÇONS's website style is also my taste. I enjoy the simplicity and impression. The burgundy red creates a smooth contrast with the black and sets the mood. I also really like the number bar on the left, it gives a fun and modernistic feeling to it. The introduction page is a standard horizontal structure which I like how there is a equal amount of information and visual representation presented.

Guggenheim

I always enjoy the format of museum and gallery website since they are packed with tons of information of art and artists. I would like to incorporate this balance between photos and words into my website too. It's professional, clean, direct, and welcoming at the same time. personally, I like the design of the left navigation bar, where it moves along the page as you scroll down. I think this is a great design for users when they navigate through the page and can feel free to move to the next page anytime they want. I want to incorporate design like this that are helpful for the user.

Perkins & Will

Perkins & Will website style is attracting to me. It's not as information packed in one page like Guggenheim, it distributed it's info to different pages and create a great balance and simplicity. The way the website present the images is also more dynamic but organized. I like how it use bigger headers with easy to read font at the beginning of each page so the user won't feel lost.

home page of comme des Garcons — home page of fashion brand Comme des Garcons

web page of Comme des Garcons — home page of fashion brand Comme des Garcons

Target your Audience

My target audiences are my possible employer and interviewer for a job, and other creative thinkers, artists, designers who shares similar background and story. I want this portfolio website to be a introductory of myself, not only my work (since there's not much), but also my story. I want this website to be easy to navigate for all people and feel engaging. I want my future employer to have a basic sense of my creative thinking process that I can't present through only resume.