Develop Your Idea
The goal is to create a website for my Studio 5 souvenir project. The goal of the project was to create a marketable souvenir product that addresses climate change based on solutions from Project Drawdown. I chose the solution of “recycling” and decided to specifically focus on fabric recycling because it is not as accessible to the general public. I decided that my souvenir would focus on “upcycling” fabric, specifically fabric waste generated by my own household. My mom was planning on throwing away some towels, so I decided to make my souvenirs out of that. Seeing the trend of large bag charms, specifically plush bag charms like labubu and sanrio, I decided to make plush bag charms out of the towel. At first I decided to make the bag charms bears and rabbits, but found that these looked too similar to the character Miffy. I then pivoted to make the charm resemble a polar bear. This also adds another layer to the climate change message as one of the most iconic/infamous imagery associated with climate change is the polar bear on a melting icecap. My plan for the website is to explain the process behind the development of this product while also promoting/advertising it. I plan to include a business card with the purchase of the souvenir that will lead to this website.
Discovery and Research
Gloomy Bear
Gloomy Bear sells a lot of various goods, but one is plush dangle charms. The brand is extremely character focused, and I really like their bold graphic style. I also really like the colors and fun graphics/illustrations. I think this will be the primary inspiration for my final website.
POPMART
POPMART (Labubu) honestly was a little disappointing at first until I scrolled down. Pretty clean pictures, and an interesting toggle screen between different products POPMART offers.
Sanrio
Sanrio is another heavily character focused brand. I really like the cutesy vibe and the pastel colors.
Monchichi
Monchichi has a really bold red that I like. It also reminds me of the bold Parsons red that my studio is incorporating into the souvenir booth. I like the simplicity of the site too.
Target Audience
The main audience for this website is people interested in buying my product or people that have already bought my product and want to learn more about it. I will focus more on the people I am trying to introduce/sell my product to for design consideration since the people visiting to learn more about my product have already purchased/are already sold on it.
Moodboard
Thumbnail Sketches
Photoshop Comp
