Intent

My intern of this website is to showcase and sell a range of ice-cream products while incorporating, graphic design, photography, typography other my design skills to create a fully user-friendly experience while entertaining the viewer and keeping their attention.

Voice

The voice of this site will clear, clean, concise, organized and informative.

Tone

The tone will be consistent throughout the entire site. Colorful, Dynamic but sleek and clear

Brand

The website establishes its brand in a youthful and dynamic way.

Persona

My website can be addressed by multiple personas including: artists, lovers of ice cream and people looking for recipes.

Wireframe/skecth

Competition

There is an abundance of Ice Cream companies websites but in my opinion they lack the artistic touch that I will display with the creation of my site. Such company’s included: Haagen-Dazs and Ben and jerry,