The tone of sagmeisterwalsh’s website is consistent through out. Generally giving impression of being in another world, the webpage opens with a live-stream of the office. First coming off as very quirky with a lot of vibrant and contrasting colors, however when a viewer clicks on to their professional works they provide very detailed information in such clean and organized manner. Utilizing many unexpected qualities like portrait pictures with subtle movements (like watching Harry Potter newspaper), the whole website gives off such surreal atmosphere. Consistent font and color scheme through out the whole website also provides more comfortable experience for the viewers, being very vibrant and provocative at the same time.
4. Brand:
Sagmeisterwalsh’s brand is quirky, edgy, vibrant, bold, provocative, and yet professional. The vibrant colors with images of occasional surrealistic flourish and tech-oriented fonts featured on the website reinforce the playful and high-tech image, in addition to high contrasting black&white colors denoting bold modernism coming from the graphic design background. There is a consistent and organized voice and tone through out the whole webpage, letting the viewers feel the professionalism in what Sagmeisterwalsh is trying to convey, since funky/quirky tone could come off somewhat unprofessional.
5. Persona
- Claudia: Currently a student at Parsons School of Design, majoring in Integrated Design with a minor of Entrepreneurship. Previously having worked at an advertisement agency, Claudia is well aware of Sagmeister. While researching for Sagmeister, she lands on the fact that Sagmeister is now working with Jessica Walsh, and has a cooperative brand Sagmeisterwaslsh now. Looking through their website, Claudia is simply stunned by all the works they have done as well as they website is laid out. The brand’s aesthetic is striking, very out of this world, yet super edgy, she thinks. She now dreams of working for Sagmeisterwalsh in the future, trying to build her portfolio towards them.
6. Personas
- Press: Magazine Soda, aimed at young, innovative designers and artists in the field had its radar toward Sagmeisterwalsh for a while now. Has seen articles about this studio in other magazines like Print Mag, Creative Boom, or Milk Media, Soda decided that Sagmeisterwalsh’s brand image will well suit the image Soda would like to pursue.
- Client: Art&Fashion based platform Secret Society of the Artists wants to commission Sagmeisterwalsh to re-brand their identity. The client pursues the image and personality that Sagmeisterwalsh also portrays, and thinks they would suit the brand perfectly
- Graphic Designer: Korea-based graphic designer Steve Lee got a graudate degree from SVA and once had Sagmeister as his professor. He now wishes to work in America after having 6yrs of experience in Korean Ad agency and hopes that he could work for the Sagmeisterwalsh design firm.
7. Wireframe
8. Copy deck
About: Sagmeister & Walsh is an NYC based design firm that creates brand identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves. We are a full service studio creating strategy and design across all platforms.
Stefan Sagmeister: Stefan Sagmeister is a designer and art director from Austria who currently lives and works in New York City. He has worked for the Rolling Stones, The Talking Heads, Lou Reed, and The Guggenheim Museum, among many others. Exhibitions on his work have been mounted in New York, Philadelphia, Tokyo, Osaka, Seoul, Paris, Lausanne, Zurich, Vienna, Prague, Cologne & Berlin. He co-directed a documentary "The Happy Film" which premiered this spring at Tribeca Film Festival.
Our work: Jessica: I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves our clients’ goals.
9. Competition:
Closest competitions that I can think of are, Art Directors Club, Pentagram, or Imaginary Forces, the multi-disciplinary entertainment and design agencies.
