Assignment 1 - Analyzing IDEO

Intent

IDEO is a global design company. They create positive impact through design. The intent of their website is to showcase what they do, who they are, their beliefs, and their method of working.

Voice

IDEO’s mission is to create a positive impact through their work, which is portrayed through the voice of their website. Its energetic, modern, innovative, fun, professional, clean with a strong presence of the color yellow.

Tone

The tone is similar all throughout the pages, there is a lot of white space with black text and some images. The predominant color that appears is bright yellow, which is very discreet and often only appears when the cursor goes over it. The numbers are big and pop out at the individual, thus giving emphasis on the meaning the number is conveying.

Brand

The brand is fun, innovative, casual and it shows through their choice of consistent movement in their pages. When the cursor goes over some words it highlights in yellow, some words jump up, the images move. it’s very interactive with the consumer. They are consistent with their brand guidelines of white, black and yellow with some images of the work they’ve done.

Persona

There are three different types of personas associated with IDEO.

Persona 1: Potential Clients.

IDEO has lots of start up clients ranging from start ups to big companies. This persona is a start-up company that has hired IDEO to do management and create organizational design. The company is called PillPack and needs help from IDEO to help establish themselves as an online personalized pharmacy for vitamins and everyday medication. IDEO will help PillPack not only with business consulting and awareness of the brand, but also with their design and brand look.

Persona 2: Potential employees

IDEO is a famous company that many people would love to work for. There are several types of jobs available including business design, business development, operations, communication design, data science, data research, freelancer, industrial design, software design, among others. Dan is a 27 year old graphic designer who graduated from School of Visual Arts. He has had several jobs freelancing for big companies and now wants to work at a consultancy to earn steady money. Dan goes through IDEO’s website until he finds the Jobs position on the website.

Persona 3: Blog readers

IDEO has a famous blog page called The Octopus, which they describe as a designer's view of the universe. they write about creative tips and tools, people and things they love, the future of (everything), what they make and their work culture. The target audience is usually designers themselves or anyone interested in the field. Paula, a 34 year old design freelancer, keeps up with the news of the design world through The Octopus, and shares what she reads with her friends.

Competition

Frog design is IDEO’s competitor. They design digital and physical customer experiences to transform businesses at scale. Just like IDEO, their websites are predominantly black and white with a hint of color, and their color is lime green to match the logo of their frog. Just like IDEO’s website, when you hover over some text with your cursor the color changes to highlight the text behind it. Frog design has a home page on the side while IDEO has one on the left hand side at the top.

Copy Deck

Header: Work, Blog, Tools.

Side bar: IDEO is a global design company. We create positive impact through design. WANT TO TALK? CONTACT US

Images: 3 mid-sized images of their projects

Subheading 1: A New Way to Vote for the People of Los Angeles.

Subcopy 1: CASE STUDY LOS ANGELES COUNTY

Subheading 2: Empowering Women to Prevent HIV

Subcopy 2: CASE STUDYCONRAD REPRODUCTIVE HEALTH, USAID

Subheading 3: To Transform Your Industry, Look at Someone Else’s

Subcopy 3: BLOGOWEN SANDERSON

Subheading 4: IDEO is a global design company.

Subcopy 4: Learn more about the history and values driving our organization. following three images

Subheading 5: How can we design a better food system for tomorrow

Subcopy 5: Pushing the edges of technology, business, and design in a quickly evolving industry to tackle complex global food challenges SEE OUR RESPONSE BUTTON.

Subheading 6: WANT TO JOIN OUR TEAM?

Subcopy 6: Are you looking to tackle some of the biggest challenges facing business and society? Join our team of designers, developers, and storytellers. CAREERS AT IDEO

Subheading 7:WANT TO PARTNER WITH IDEO?

Subcopy 7: We work with organizations seeking growth, influence, and agility to design and build the next generation of products, services, and experiences. CONTACT US

Subheading 8: Learn Human-Centered Service Design Through IDEO U

Subcopy 8: COURSEIDEO U

Subheading 9: Helping Investors Align Their Dollars With Their Values

Subcopy 9: QNA

Subheading 10: What makes organizations more creatively competitive?

Subcopy 10: In today’s fast-changing world, helping leaders and companies evolve and grow through human-centered design SEE OUR RESPONSE

Subheading 11: Growing an Online Pharmacy, from Startup to Sale CASE STUDYWILLOW

Subcopy 11: CASE STUDY PILLPACK

Subheading 12: Designing the First All-in-One, Wearable Breast Pump

Subcopy 12: CASE STUDY WILLOW

Subheading 13: BLOGKIM CULLEN - Here’s What it Takes For Designers and Developers to Truly Collaborate

Subcopy 13: 4 tips to help blended teams stay human-centered, from concept to launch. READ MORE

Subheading 14: IN THE NEWS

Subcopy 14: A Makeover for Oral PrEP: Designing Real-World HIV Prevention for Women. The Future of Fashion in One Word: Plastics. Podcast: Finding Your Creative Confidence. Flexibility is the Key to Creative Leadership. To Get Employees to Empathize with Customers, Make Them Think Like Customers. A Closer Look at the Collaborative Design Process Behind IDEO and Swarovski's Infinite Aura Chandelier

Subheading 15: Say Hello.

Subcopy 15: Cambridge. Chicago. London. Munich. New York. Palo Alto. San Francisco. Shanghai. Tokyo