Website Analysis

Website Examples: A24films.com

bychristinakosik.com

teenage.engineering

Intent

• The intent of the A24 website is to sell films, merchandise, and the brand itself as a cultural experience. It is not just about movies, it is about creating a lifestyle connection with audiences.
• The intent of the Teenage Engineering website is to present and sell their products as playful, high design tools for creativity
• The intent of Christina Kosik's website is showcase her portfolio of work in a visually appealing way.

Voice

• Bold, creative, and visually striking (images and layout)
• Minimalist and modern (text)

Tone

• Confident and professional (clean layout, high-quality images)
• Creative and experimental (unique navigation, unexpected interactions)

Brand

• Creative and innovative
• Professional and polished

Persona

• Alex, Age 20: aspiring director, film student
• Megan, Age27: Creative professional
• Pete, Age 33: Potential client or employers looking for design talent

Competition

• A24: Their website goes beyond being a film distributor’s page; it’s a cultural hub. The voice is bold and artistic, the tone shifts fluidly between cinematic drama and playful merch, and the brand feels premium yet accessible. Few competitors merge commerce, art, and brand identity as seamlessly as A24 does.
• Teenage engineering: Their product pages are minimal and highly visual, letting imagery do most of the talking. The tone is playful but precise, and the design is clean while still injecting personality. They stand out by making technical tools feel approachable and fun.
• Christina Kosik: Her site is direct and editorial, with a focus on clarity and professionalism. The brand feels polished, minimal, and consistent, and the tone is approachable without being overly casual. It serves as a strong personal showcase that’s simple to navigate.