Awareness Project: Unboxing Reality

Unboxing Reality campaign concept

Unboxing Reality is a campaign that seeks to raise awareness about the environmental consequences of frequent iPhone upgrades and trade-ins. It aims to shed light on what truly happens to old devices when they’re traded in.

Key Details:

Campaign Visuals (The Instagram Highlights)

Here you can view the sequence of Instagram stories designed to educate consumers and challenge the trade-in narrative.

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