Intent
The intent of this website is to showcase her previous projects while creating an immersive and memorable user experience for recruiters. To sell her skills
Voice
The voice is both confident and conversational. Her work and design of the website itself communicates her value as a designer, and why she would fit in with the Apple team. Her about page is personal, and tells her background, but also who she is as a person, how and why she came to be passionate about design, and fun hobbies she has.
Tone
The tone shifts based on what information is being presented on the page. For example, the about page has a more playful and personable tone as it tells you more about the designer, and what she likes to do as hobbies and how she came to love being creative as a little girl. The tone varies depending on which project you click on with her Apple page for her upcoming project being ambiguous and suspenseful, and her most recent project having a clean aesthetic that tells the story through a case study.
Brand
The brand of her portfolio website is clean, innovative, and tells an immersive story as to who she is as a designer. All of her images are crisp and of high quality, but it is very futuristic and cool at the same time. Her design is on brand with what I would expect of an Apple product, which is perfect because her strategic design to be on brand with them probably helped her to land the position.
Personas
Me:
I am attracted to this site because it is a site that inspires me as a designer. I am looking for example portfolios so that I can know what a professional, well-made, top-tier portfolio looks like for a designer who got hired at a top company: Apple. I am studying the user flow, immersive storytelling, color schemes, and informational choices that she made.
Recruiter:
I desire to evaluate her design abilities. I am looking for not only case studies within her project presentation, but also a positive, easy, and memorable user experience for her portfolio website itself. I am looking for easy flow between the pages, not too distracting imagery, accessibility, etc. I am also making sure that it contains all the necessary information that I would need or want such as a contact page with her other social media to reach her by, and an about section with her resume and a little bit about herself and who she is as a designer (personal statement).
Customers/Clients:
I desire to evaluate her design abilities. I would like to make sure that she is capable of producing the kind of digital product that I intend to task her with, and I am looking to make sure her design style is also a fit for my project's vision. I am not knowledgable of UX and coding myself, so I can not appreciate all her skills in developing and designing. Only what is visible and obvious in my own interaction and experience navigating her portfolio website. I hope there is enough information about her, but also within her projects so that I can gain better insight to what she does for the companies she works with.
Copy
- Top header Left: Michelle Gore Top headers
- Right: Work Play About
- Project Header Title: Air bnb
- Sub Header: Role
- Body: experience design intern
- Sub header: duration
- Body: 12 weeks
- Sub header: tools
- Body: figma
- Sub header: team Airbnb Plus Operations Technology
- Button: View Project
Competition
This portfolio stacks up well against the competition because of its uniqueness, immersive storytelling, simplicity mixed with subtle complexity, aesthetics, user experience, and quality of the portfolio projects and case studies presented. This is the portfolio of a highly-qualified and confident individual and designer, and it is one that an Apple recruiter themself has shown approval of. This is the standard in which I hope to make my portfolio someday in the future in order to land a good job or internship at a quality company.