Gianna Silva
Gianna Silva

SDM major, Data Visualization minor. I'm building this website to establish a clear identity as a designer who blends marketing strategy and UI/UX. It will serve as a curated space to showcase how I connect user insights, brand storytelling, and interface design to create experiences that are both intuitive and high-performing.

Date DuePercent
Week 2Website Analysis 5%
Week 3Midterm Worksheet (8 Steps)5%
Week 3Responsive Mockup5%
Week 3Selection Exercise5%
Week 4Grid Exersize 5%
First Quarter Assessment25%
Week 5Responsive Wireframe5%
Week 5Code Portfolio Front Page5%
Week 5Quiz
Week 6Typography Poster 5%
Week 7Current Topic Website5%
Week 8Portfolio: Class Presentation 5%
Second Quarter Assessment 25%
Week 9Final: Worksheet5%
Week 10Final: CSS3 Collateral5%
Week 11Final: CSS3 Animatic5%
Week 12Final: HTML/CSS5%
Week 12Final: Modular Navigation5%
Third Quarter Assessment25%
Week 13Final: Multimedia5%
Week 13Final: Alternatives5%
Week 13Final: Peer Review5%
Week 14Final: Forms5%
Week 15Alternative5%
Final Quarter Assessment25%
Week 15Final: Presentation10%
Two assignments dropped:-10%
Total:100%
List of sources and services used

Conversation with AI

ME: Hello, I am a strategic design and management student at Parsons School of Design, minoring in data visualization. I am graduating spring of 2027, and hope to go into design consultancy/ UX design. To prepare, I plan on creating a website with my UI/UX projects, to showcase my designs. Can you help me strategize more about my future?

Copilot: Absolutely, and honestly you're at a perfect moment to start shaping the next 18 months with intention. You already have the core ingredients: Parsons training, a data-viz minor, UX/UI experience, and a clear direction toward design consultancy. What you need now is a strategic roadmap that turns all of that into a compelling professional identity.

Skill Development Roadmap
Here's a realistic, high-impact skill plan:

Now → December 2026

  • Build website structure
  • Refine 2 case studies
  • Strengthen Figma + research skills

January → May 2027

  • Complete portfolio
  • Create a polished UX deck
  • Start applying + networking
  • Prepare for UX interviews

Summer 2027

  • Land first UX/design strategy role
  • Continue building your hybrid identity

One question that will help me tailor this even more: Would you prefer your portfolio to feel minimal and clean, bold and expressive, or strategic and professional?

ME: strategic and professional

Copilot: What Your Case Studies Should Look Like
Each project should read like a consultancy deck, not a student assignment.

Structure

  • Problem framing — business context, user pain points
  • Research insights — patterns, quotes, diagrams
  • Strategic opportunity — what the research revealed
  • Design principles — the logic behind your decisions
  • UX flows + wireframes — clean, annotated
  • Final UI — polished, consistent
  • Impact — what changed, what improved, what metrics matter

Project types to include

  • A systems-heavy UX project (journey maps, stakeholder maps)
  • A data-visualization interface (dashboard, analytics tool)
  • A service design or product strategy project
  • A polished UI project showing craft

ME: What is some advice you could give me as someone who wants to blend marketing and UI/UX as a career path I want to pursue?

Copilot: Blending marketing + UI/UX is one of the smartest, most future-proof career moves you can make — especially for someone with your Parsons background, data-viz minor, and strategic design training. Companies love designers who understand both how things look and why people convert.

  • Build a hybrid identity: Position yourself as a designer who combines UX thinking, marketing strategy, and data-driven decision-making to create experiences that convert.
  • Use UX to strengthen marketing: Show how better flows, clearer interfaces, and user insights improve conversion rates, engagement, and retention.
  • Create hybrid case studies: Projects like landing page redesigns, e-commerce optimizations, email-to-UX flows, and analytics dashboards prove you understand both behavior and business.
  • Develop dual skill sets:
    • Marketing: funnels, A/B testing, CRM, copywriting
    • UX: prototyping, IA, usability testing
    • Data: dashboards, segmentation, behavioral analytics
  • Write strategic case studies: Frame each project around the marketing problem, user problem, insights, UX solution, and business impact.
  • Network in both worlds: Connect with UX/product teams and marketing/growth teams — your hybrid skill set fits both.
  • Target hybrid roles: Growth Designer, Product Designer (marketing focus), Conversion UX Designer, Customer Experience Designer, Design Strategist.