Intent
The intent of this website is to sell the skills of the fashion designer Kostas Murkudis
Voice / Tone
The website’s tone is extremely formal and minimalist. Kostas Murkudis uses the website as a portfolio of his previous collections, exhibitions, and works. The site not only exhibits his solo fashion work, it also serves as a portfolio for consulting, and creative directing work. The website is targeted not only at his consumer which seems to be educated upper class adults (21+), but also as potential vendors and or employers.
Form / Brand
Perhaps the most interesting part of the website is the 50/50 split down the middle. It is a brutalist design that transparently allows total navigation of the website from the beginning. Nothing is hidden; this design choice oozes confidence and sexiness as it entices you with every click. There is no doubt that what you find will be of master quality. The left is entirely filled with links to each collection, the right is filled with the images; scrolling on the right does not move the left and vice versa. It is very avant garde and gives the brand a high end look.
Wireframe
Personas
- Fashion House representative looking to hire
- Magazine curator researching talent
- Consumer of the brand looking deeper or doing research
- Fashion students conducting research
Iconography
There is no iconography other than the name of the artist in a sans-serif font
Imagery
The website is filled with editorial images of Kostas Murkudis’ fashions and garments, as well as art and other professional work he has done. The images are fantastic, and make the site appealing.
Copy Deck Text Dump
Kostas Murkudis about 2018spring/summercollection 2017spring/summercollection 2016gustav van treeck-kmobject spring/summercollection 2015ter et bantineconsulting hachecollaboration spring/summercollection autumn/wintercollection 2014autumn/wintercollection spring/summercollection 2013isaac reina–kmcollaboration spring/summercollection autumn/wintercollection 2012regent-kmcollaboration gustav van treeck-kmcollaboration autumn/wintercollection spring/summercollection closedconsulting 2011spring/summercollection autumn/wintercollection 2010mmkexhibition autumn/wintercollection spring/summercollection 2009johnstons cashmere-kmcollaboration lobmeyr-kmobject autumn/wintercollection spring/summercollection 2008autumn/wintercollection spring/summercollection m by kmconsulting 2007autumn/wintercollection 2006spring/summercollection schiesser-kmcollaboration 2002newyorkindustriecollaboration 2001hellenic fabrics-kmcollaboration 2000km archiveexhibition 1999adidas-kmcollaboration archivearchive detail shotsarchive studio@kostasmurkudis.org, meinekestrasse 5, 10719 berlin julia stenzer, account director loews +49 89 219379115 (phone), +49 151 62410115 (mobile), +49 89 2904782 (fax) julia.stenzer@loews.eu, lenbachplatz 3, 80333 münchen kostas murkudis is a senior designer born in germany, from greek parents. he began his career as first assistant to helmut lang, and subsequently founded his own label, showing men’s and women’s collections in paris from 1996 until 2001. he then was appointed as creative director of new york industrie, closed, ter et bantine and hache more recently. he also consulted high-end and luxury brands such as balenciaga and pringle of scotland. furthermore, he has collaborated with brands such as johnston cashmere, mykita or isaac reina. in 2015 his fashion designs have been shown in the museum of modern art (mmk), frankfurt for a solo exhibition – celebrating his work of the past 20 years. since beginning of 2016 he has been focusing on his label, developing clothes that are more wearable and take the challenges of everyday life into account. focus for the wearable and innovation within the textile will now be cornerstones of kostas murkudis collections. present creative director of kostas murkudis mens- and womenswear collections. 2014 – 2015 creative director gfm owned brands ter et bantine and hache, italy. 2012 – 2013 creative director of closed, hamburg head designer womens- and menswear. 2012 consulting to balenciaga paris women‘s collection a/w 2012. consulting to pringle of scotland london women‘s collection prefall 2013 / women‘s collection a/w 2013. atelier swarovski by kostas murkudis capsule jewelry collection. 2011 kostas murkudis s/s 2012 presentation of the collection during berlin