Create a Website Style Guide
Inspiration
Sean Halpin's website
Intent
Showcase design and development skills
Invite and intrigue potential clients/employers
Voice
Conversational
Friendly
Confident
Approachable
Personal
Tone
Home Page:
Welcoming, Simple, and Eye-catching
About Page:
Personal and Authentic
Work Pages:
Professional, Straightforward, Image/Video-Based
Notes Page:
Reflective, Professional, In-Depth
Contact (Chatbot) Page:
Conversational, Easy-going
Brand
Consistency:
The design is very minimalistic, uses soft colors, simple typography, and Straightforward Images
Positioning:
Youthful, Modern, and Approachable
Feel:
Creative, Design-focused, Not corporate
Persona
Creative Directors / Hiring Managers:
Looking for: a quick display of Professionalism, Proof of Skill, Confidence, and Easy Communication.
Goal: Find designers who can contribute to their team by improving their design.
Business Owners
Spends more time looking. Curious to know more about Ethics, Creativity, and Personality.
Goal: Hire a designer who will understand their brand, be able to get on-board with them, and create design.
Creative Agencies
Looking for: Versatility, Collaboration Skills, Strong Design Skills, and Reliability
Goal: Hire designers they can contract to their agency who can expand their capabilities.
Students / Peers
Explores slowly and meticulously. Looking deeply into design strategies for inspiration.
Goal: Learn from a professional and model their portfolio from their findings.
Compitition
Minimal but personal design
Approachable and confident tone
Balance between professionalism and creativity