Yicheng Wu

Hey! I'm Yicheng Wu, a Strategic Design Management (SDM) student at Parsons.

I'm really into social media and e-commerce—I've run a few TikTok accounts, with monthly views reaching 1M+. I've spent some time learning about TikTok Shop and livestreaming, testing different strategies to see what works:

• TikTok Shop: By editing and repurposing content, I've managed to earn $5K+ in commissions per month, with $20K-$30K GMV.
• Paid Ads + Content: Using a mix of ads and organic content, I've grown accounts to 5K-10K followers in just two weeks.
• Livestreaming Strategy: I've learned how to match hosts, products, and audience to improve conversions.

I'm also interested in crypto and have worked on a few projects, mainly handling operations and community building across GameFi, NFTs, and Memecoins. I've helped shape project narratives because in crypto, a good story = more exposure = more opportunities.

I enjoy experimenting and learning new things—always open to connecting and exchanging ideas! 🔥