This collection grows from a simple, honest feeling — the desire to look strong on the outside while still carrying a soft, tender heart on the inside. Inspired by my own experiences with piercings, I wanted to reclaim body modification as something that can belong to “cute culture,” not just toughness or rebellion.

My work explores the balance between vulnerability and confidence. Through these characters, I hope to encourage empathy and self-acceptance by showing that softness and strength can coexist beautifully. Every design merges subcultural aesthetics with playful, approachable toy design, creating a world where individuality is celebrated through contrast.

At the core of this brand is a belief: even when we try to appear “unapproachable,” our inner softness always shines through. These toys reflect emotional authenticity — a gentle reminder that expressing yourself, in all your contradictions, is its own kind of courage.