Hi, I’m Georgina!

Parsons School of Design

BFA in Design and Technology, GPA 3.98

Relevant Courses: User Experience Design & Prototype, Mobile App Development, Core Lab Systems (UI/UX Design), Advanced Critical Computation Lab, Interaction Design, Data Visualization, Typography, Animation.

Honors: Dean's List (2021-2024)

Primary Yellow

UI/UX Design Intern

• Developed a comprehensive design system adhering to WCAG guidelines, ensuring accessibility and inclusivity, and created high-fidelity front-end designs for social media, e-commerce websites, and iOS apps, leading to a 25% increase in user engagement and a 30% reduction in bounce rates.
• Conducted and synthesized extensive user research, translating insights into actionable design strategies, and conducted usability testing sessions, resolving user pain points, thereby improving user satisfaction by 15% and conversion rates by 18%.
• Successfully drove a 20% increase in web traffic for Primary Yellow, a platform supported by The Brant Art Foundation, top galleries, and Artnews Top 200 Collectors, attracting over 1,000 users, including clients from billion-dollar companies.

Primary Arte

UI/UX Design Intern

• Collaborated with notable clients, including Enoc Perez, Matthew Stone, Alexis Rockman to design a website for their product collaboration, resulting in a visually compelling and user-friendly online presence.
• Conducted A/B testing and user testing to gather actionable insights, optimizing the website’s design and functionality, which led to a 30% increase in average session duration and a 25% boost in user satisfaction scores.
• Developed and implemented a responsive design framework, ensuring seamless user experience across various devices, which contributed to a 20% increase in returning users and a 15% growth in mobile user engagement.

Tenang AI

UI/UX Design Intern

• Led the redesign of the company’s logo and mascot to align with the brand vision, resulting in a 40% increase in brand recognition and user engagement.
• Conducted user research and usability testing to revamp the website, improving client experience and marketability, leading to a 30% increase in user satisfaction and a 25% reduction in bounce rates.
• Developed interactive prototypes and wireframes for new features based on user feedback, enhancing overall usability and functionality, which contributed to a 20% increase in user retention and a 15% improvement in task completion rates.

PERMIAS NYC

Director of Events

• Collaborated with the Indonesian Consulate in New York to organize two major events per semester, leading a team of 12 to host events that connected Indonesian students with professionals in New York.