Website Analysis

Website I found the inspiration for: Loona Messal's portfolio website

Primary target audience: Potential clients, collaborators, galleries, or people scouting for art styles like the artist

Purpose: Showcasing the work and the artists' style as a portfolio website

Visual design: Image heavy, scrolling focused, custom typography(along with other font creators' fonts, credited), fun interactive elements, unique theme

Tone: playful, informal, creative

Website Style Guide

  1. Intent:

    I want to make an intriguing portfolio website that can perfectly capture who I am as a person and as a designer.

  2. Voice:

    My website will be playful, energetic, and lively.

  3. Tone:

    My tone will be professional, but not in a way where it looks static and boring. I would love to incorporate my lively tone into my website.

  4. Brand:

    My website will be casual, playful, but also include all my work so that the website can express who I am. I want my website to be a representation of myself, so that if anyone is curious about who I am as a person or a designer, I can show them my website without any explanation and they'd get an idea of who I am.

  5. Persona:

    My audiences would be people looking for someone to work for them. The personas for my website would be brand managers, marketing managers, or clients looking for designers for their project.

  6. 3 Personas
    • A new aspiring company needing someone to create their brand identity

      - A new brand founder is looking for someone who can help create their brand identity from scratch. They are looking for someone who creates eye-catching visuals and diverse colors to intrigue the viewers.

    • A marketing manager trying to find an assistant or an intern to help assist their marketing

      - A marketing manager in a company is trying to find a designer who can help show their company effectively to the public and advertise their brand identity.

    • A client looking for a designer for their personal/brand project

      - A client is looking for a designer for their own brand, or their own project. They're looking for assistance in making their thoughts and ideas come to life visually.

  7. Wireframe
  8. Competition

    My website will have colorful designs, along with playfulness that other portfolio websites might not have.

Animated wireframe composition showing stacked blocks and layout guides for a website page on a plain white background. The design is minimal and geometric, with simple rectangles suggesting a header, content areas, and navigation. The emotional tone is clean, organized, and structured.
Blocks. The figure tag make adding a caption below the picture possible. The picture tag makes multiple pictures possible, and places the img, an inline element, in a block element.