Audience Segmentation and Data
Given that 90% of enrolled students have used the Internet to research higher education institutions, we could assume that a certain percentage among them conducted their research on mobile. What are some approaches that you could take to segment prospective students interested in pursuing NYU’s Certificate in Digital Marketing? What specific sets of data you will be looking for to know this audience in order to reach them on mobile?
Abandoning Shopping Carts Article Review
Last week I started a new class to teach me about Ecommerce. Every week, they take home assignments is to review an article or website that covers the material we went over in class. This week we covered a basic overview of the market structure of Ecommerce. We basically defined what that industry is. For my weekly assignment I wanted to discuss an article I found about ”How to get People to Stop Abandoning their shopping cart.
