Audience Segmentation and Data
Given that 90% of enrolled students have used the Internet to research higher education institutions, we could assume that a certain percentage among them conducted their research on mobile. What are some approaches that you could take to segment prospective students interested in pursuing NYU’s Certificate in Digital Marketing? What specific sets of data you will be looking for to know this audience in order to reach them on mobile?
Abandoning Shopping Carts Article Review
Last week I started a new class to teach me about Ecommerce. Every week, they take home assignments is to review an article or website that covers the material we went over in class. This week we covered a basic overview of the market structure of Ecommerce. We basically defined what that industry is. For my weekly assignment I wanted to discuss an article I found about ”How to get People to Stop Abandoning their shopping cart.
SWOT Analysis for Uber – Campaign Management
The goal of this campaign was just to do a simple SWOT Analysis for one of the three companies Uber, Google Glass, and Citi Bike. My team had agreed on analyzing Uber which is a simple car service that allows you to commute with a variety of vehicles with convenience. A SWOT Analysis allows companies to make a high level assessment of marketing opportunities and determine target markets. It can help prioritizing customer needs, opportunities.
NYU Digital Certificate Campaign
Today I have begun a campaign management course in which I am learning the strategies to helping map out and plan advertisements and campaigns. Basically, how is a company going to schedule their marketing plans. The course asks to create in-class projects as well as assignments for homework. Today we will be working on three key ideas to manage campaigns followed by 3 group projects.The first exercise asked to create a campaign that would