In the lecture by Clive Dilnot, he basically starts off talking about the artificial & how it is becoming ever more present in our daily lives to the point where the artifacts today will have melted away to absolve us from the organic tomorrow from the song lyrics “Artificial” by The Wailing Souls. He then went on to present the perspective an Italian Intellectual Designer by the name of Ettore Sottsass. What Sottsass believes is that in the U.S. the word intellectual carries negative intonations un-synonymous with the world of design in comparison to designers in Europe. He believes that designers here are more practitioners who basically want to distance themselves from the neighborhood of the intellectual. He believes that the fallacy to their thinking is in that they miss the opportunity to use their intellect to shape the world around political, cultural, scientific and technological institutions. He believes that “the stamina to reveal contradictions, to rock the boat of self complacency, to compare what is to that what could be are all valuable virtues he would like to see Intellectuality maintained in design for the next century. Basically what I understood from this is that the designer should act more on the conceptual of what could be & inspire to create the world of tomorrow by distance themselves with the traditional conventions of today.
