Design for this century – Jamer Hunt: Lecture reflection

In the lecture by Jamer Hunt, he basically starts off talking about Scaler Shifts & designs potentialities. He begins talking about portions & gives an example of how human beings grow in a un-proportional way to adulthood from toddlers. Jamer then talks about Tom Freedman & how he created the 1 ft ruler based on his own feet & talks of how originally the inch came from the length of the human thumb. In European earlier days aristocrats (Kings) based scale of 1 foot based on the current reigning king & in 1959 a new standard on meter was established based on how far light travels in a vacuum in 1/299 792 458 of a second equaling distance of 1 meter.
Hunt then goes into talking about scales of disaster & how in the US millions of soda bottles goes to waste every 5 secs & shows us an image of a junk heap of discarded bottles. In the next image it zooms back top show the enormity of scale of what that actually looks like in real life. He proceeds to do a similar example with discarded cell phones.

The part of the lecture I found most interesting was the photo of Tokyo city & how the photographer created a camera lens that would distort the images of real life buildings to look like toy model mock-ups of the city. I’ve never seen anything like it or could even image how something like this can be done with a lens.

However, I think that the main point of this lecture was that as designers we should really be trying to re-evaluating how we design in terms of small focused scale & how we should always step back to see how our designs can affect the world around us. We should, whenever possible take on the consideration of designing not just in terms of small scale but large as well, to have a positive influence in the world around us us based on the resources available to us as designers at that moment.