At first glance, a website needs to introduce itself, and the main body should conclude with a clear call to action. Being mindful of your introduction and conclusion will result in a better website.

Look at yourself from the perspective of your target audience and ask yourself, “How will they perceive me?” Keep them engaged as you share all about yourself, and conclude with a clear call to action: what unique value or interest do you offer that aligns with their needs and desires?

It can be as simple as a QR code to the website or a “stay in touch” message.

A call to action (CTA) is a marketing term used to encourage readers or viewers of content to take a specific action. In an email newsletter, a CTA is usually a button or hyperlink that prompts the reader to take action, such as clicking a link to a website, signing up for a service, or making a purchase. The primary goal of a CTA is to motivate the audience to interact with the content and take action aligned with the intended objectives.

Here’s a selection of CTA’s for artists

• Visit my website: Encourage your readers to visit your website to learn more about your artwork, upcoming events, or to purchase your work.
• Follow me on social media: Invite your readers to follow you on your social media platforms to stay up-to-date on your latest work, events, and other updates.
• Join my mailing list: Encourage your readers to join your mailing list to receive exclusive content, early access to new pieces, and special promotions.
• Attend my upcoming event: If you have an upcoming exhibition, workshop, or other event, encourage your readers to attend and support your work.
• Book a meeting: Invite your readers to arrange a studio visit.
• Share my work with others: Ask your readers to share your work with friends and family who may be interested in purchasing or commissioning a piece.
• Collaborate with me: If you are open to collaborations with other artists or creatives, invite your readers to reach out and discuss potential opportunities such as commissions.
• Leave a review: Ask your satisfied customers to leave a review on your website or social media platforms to help attract new customers.
• Commission a custom piece: Invite your readers to commission a custom piece that is tailored to their preferences.
• Donate to a cause: If you have a cause or charity that you support, encourage your readers to donate or participate in a fundraiser.
• Tell them where they can see more of your art: your website, a gallery, an exhibition, an online gallery.
• Thank you for your support: Always express your gratitude and thank your readers for their ongoing support of your art and creative endeavors.