01 Tools of the Trade

All that is needed to code for the web is a text editor. Everything we do is coded by hand. For learning how to code, it is best to write the code itself with a simple Text Editor so that the repetition helps you to remember. Once you know what you are doing, you can use amore advanced editors. No authoring programs like Adobe Dreamweaver or Muse.

It’s our preference to use a text editor, like HomeSite, TextPad or TextMate, to “hand code” everything, rather than to use a wysiwyg what you see is what you get HTML and CSS authoring program, like Dreamweaver. We just find it yields better and faster results.

Khoi Vinh, Design Director at NYTimes.com from NY Times Article

Text Editor

The text editor, the browser and FTP program are all you need to build web sites. Do not use Microsoft Word or another word processor. There are many text editors. I prefer a simple HTML/CSS dedicated editor with live preview. Brackets is the most straightforward, simplest, and easiest editor with a built in preview. You can also use the Phoenix in browser editor (currently only works with the Chromium based browsers). Atom and BBEdit are other HTML centric editors.

Other editors are for general programming, and target all kinds of programming languages. They are good but can be more confusing to use, like Microsoft’s Visual Studio and SublimeText.

The Browser

Any of the standards compliant browsers can be used. Chrome is most popular, Firefox is the best, and Safari plays nicest with the OSX operating system. Every other browser runs on the Chrome engine. In Safari, go into the Preferences -> Advanced tab and select Show Develop Menu in the menu bar to get the development goodies to show. All browsers allow you to inspect the code with the browser development tools. Right click, select Inspect, to zoom into the code that describes the document at the point where you click. If you have never done that before, please explore the code behind the websites you browse.

HTTP

Hypertext Transfer Protocol (HTTP) is a protocol for transmitting hypermedia documents, such as HTML. It was designed for communication between web browsers and web servers, but can be used for other purposes. HTTP follows a classical client-server model, with a client opening a connection to make a request, then waiting until it receives a response.

SFTP using Fetch or FileZilla

Uploading your files to the server requires a Secure File Transport Protocol (SFTP). The application that does that for Mac users is Fetch. With it you can upload and download files onto your web space at school. Fetch was created at a university and is free to all students. You can get your free license here. Fill out the form, use the Parsons mailing address 66 5th Avenue, New York 10011, and they will send you a serial number to use with Fetch.

FileZilla is a cross platform SFTP program for students using windows. Instructions for connecting and transferring files using Fetch and FileZilla are available near the bottom of the page. 

Other SFTP programs available on both the Mac and Windows operating systems are CyberDuck, WinSCP, Fugu, and Transmit.

Publishing Your Work using Fetch

Everyone will publish their work on the web. We start by making sure that everyone can. The software most of you will use is Fetch. Don’t forget to register the product. It is free to all students.

The server space is a lot like your desktop, only instead of folders, like on OSX, they are called directories. These servers are usually run by computers running Unix or Linux. These operating systems do not tolerate spaces. Lower case letters and capitalized letters (a and A) are not the same. Follow those rules to minimize problems uploading files to the web.

You can drag and drop between the Finder window and Fetch. When you drag the same document into Fetch, the existing document will be overwritten without warning. This is default behavior. Always keep your latest version on your hard disk, where it can be backed up, rather than online, where you can accidentally over-write it.

If you need more help, visit the Fetch help pages

Setting Up Your Domain

The domain is the name that you type in to get to the website. All websites are known by their number, but to make it easier for humans, they allow us to connect a domain name to that number. You can get you own, or by default, you will use the Parsons.edu domain.

Everyone has server space at Parsons. The domain is hosted on the Parsons B Server. It looks like http://b.parsons.edu/~dejongo/. I have already created a page that has a link to the parsons folder I want you to set up. You can mask a domain name to that space. Alternatively, you purchase your own server space, you will need to register a domain name. Cost is approximately $15 a year for the domain name and renting server space ranges from $12 to $120 a year. Many hosting services include the cost of the domain name with the hosting plan.

Setting Up Your Server Space at Parsons

Art, Media, and Technology B.PARSONS.EDU user accounts are set up when I send a list of student names to the IT Department. They use the standard New School identification: last name with first initial and numbers that you are familiar with, prefaced by http://b.parsons.edu as your user account.

You will be sent an email once the IT department has created your account. The email is from: root and the subject is something like: Important AMT B.PARSONS.EDU [user ID]. SAVE THIS E-MAIL!

This email may have entered your spam folder, which can make it difficult to find. Please find the email and follow the instructions to set up your server space.

The email will contain your B Server address, user, and password. You need to have your b.parsons.edu address and your B Server password to access your server space.

If you have questions, or if it does not work, you should check to make sure address, name and password are typed in correctly. If it still does not work, enter a service request. Click on the link to Submit an IT Service Request at the top right of the page. Please have tickets assigned to Enterprise Systems group. Include your Last Name, First Name, Net ID, email and a request to ask about your server space on the b.parsons.edu server. You can also email the IT department to create a ticket.

Getting your Own Host and Domain Name

A lot of hosts give you a free domain if you subscribe. I personally use DreamHost, as they host non profit sites I work on for free. Their price is more expensive.

One host I’ve run across is Ebound hosting, which has a great intro plan that costs only $1 a month. They also have an unlimited plan that gives you everything for under $5 a month including domain name for the year, multiple domains and all the usual goodies in spades. Their help response was quick and resolved all problems the one time I had to use them. Give them a try.

Their cost, with a three year plan, is $4 a month, and that includes a lot of goodies, including a domain free for the first year. Search the web for a discount. There is a 25% discount using this code: EBH25 at the time I write this. I have no connection with Ebound hosting but in calling them to solve a problem, a real human answered on the second ring. That’s amazing these days.

Finally, to get you started, you can host for free at biz.nf but their plans are more expensive over the long run than what you get with Ebound hosting. I’ve kept a number of domains for over 20 years, so the costs add up.

Purchasing a Domain Name

Registrars like name.com or Moniker, both of which I’ve used. there are a lot of accredited registrars

You cannot point a domain to your New School or Parsons server space but you will be able to mask your domain to these accounts. That means a frame is created with your domain name above the address bar but it actually shows the school website, which appears in that frame.

Connecting and Uploading Files to your Server Space

To access your files using Fetch, fill out the Hostname with “b.parsons.edu” then fill out Username with your Newschool ID, set your connection to SFTP. Fill in your password. It can be found on the email from root. Set the port to “222” and your initial folder to “public_html”. You should be able to log on.

how to fill out Fetch

On Windows using FileZilla or on Macs that have trouble connecting to the server using Fetch from school or home, enter sftp://b.parsons.edu for Host, your username with your New School ID, the password as found on the email from root, and port: 222. That should work. In the left hand pane locate directories on your hard disk which contain the files to be transferred, and transfer them to the right pane representing your server space.

how to fill out Filezilla

You will be asked to confirm overwriting the file, which is the standard option. Check “Always us this action” and “Only apply to uploads”.

how to fill out Filezilla

The server is laid out much like your hard disk. You will drag files from the finder into Fetch, as if it were a local window. The main difference is that Fetch will not warn you when you are overwriting your files. This is a good thing, as you will be dragging your files from your desktop to the server and overwritten the old files with new files the whole semester long.

The second difference is that upper and lower case letters are completely different, and have nothing to do with one another. On your hard disk, it makes no difference. On the server, your links will not work. My suggestion is to name all files using lower case. Do not use spaces in file names!

On the parsons B Server, you need to place all your files in the public_html folder. Different hosts can designate different names for this folder.

Setting up your Server Space

I expect you to use your root — public — directory for your own purposes. The class works out of a folder called “parsons” with a lower case p. Case matters! Create a new folder and call it parsons lowercase p in the root directory. That is where you will develop all of your work for this class. As there is a midterm with associated assignments and a final, create two folders a portfolio and a final folder.

Web Site Organization

web site organization

Index.html and Worksheet.

You will create an index.html page inside of the parsons folder done in-class during the second week that will contain the links to each of your assignments, a photograph of yourself, along with your name and your major and minor, if you have one, so I can associate your work with you as a person.

Your first assignment example counts as research for your portfolio. It could go in the portfolio folder or stand alone. A work-file inside of the portfolio example and final assignment folders example will serve as your worksheet. This is where you document your creative development in at least seven steps. Update these work-files with all of the work you do to get to your final. This includes old ideas even when you change your mind and start working anew. That way I can assign credit where credit is due.

The landing page for each student needs to work exactly the same. This is how I make contact with your work. I will be going to this page to check up on your progress, so keep it current. Your grade depends upon it. Homework needs to be up the day before class — so I have some time to check it before teaching, for issues that can then be addressed in class.

01 HTML5 Template

Select all the text and paste into blank text editor document. Template 1 contains most used HTML5 elements. Template 2 does not. Text is at 25% so it can be easily copied. Make sure you copy all of the text.

Template 1

<!DOCTYPE html>
<html lang="en"> 
<head>
<meta charset="utf-8">
<title>title</title>
<!-- Sets viewport to the device screen size -->
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<!--Link an external style sheet-->
<link href="css/styles.css" rel="stylesheet">
<style> 
	main { max-width: 1500px; }
	section { max-width: 1000px; margin: 10px auto; padding: 0 20px; }
	img {width: 100%}
	figure {width: 25%; margin: auto;}
/* Overrides desktop style when viewport is less than 600px (for smart phones) */
@media only screen and (max-width: 600px) {
    
}
</style>
</head>
<!-- body -->
<body>
<main>
<section>
	<header>
		<h1>Heading 1</h1>
		<nav>		
			<ul>
				<li>
					<a href="#">
						navigation as unordered list item
					</a>
			</ul>		
		</nav>	
	</header>	
	<article>
		<h2>Heading 2</h2>
		<p>The <strong>template</strong> contains <em>most used</em> HTML5 elements. Replace this text with the content written for the first assignment. Notice that there is no closing tag for this paragraph or for the list item in the navigation above.
		<figure>
			<img src="http://b.parsons.edu/~dejongo/12-fall/stuff/01-blocks.gif" alt="blocks" >
			<figcaption>Blocks. The figure tag make adding a caption below the picture possible. The picture tag makes multiple pictures possible, and places the img, an inline element, in a block element. </figcaption>
		</figure>
	</article>	
	<footer>
		<hr>
		<p>Resources
		<ul>
			<li> HTML <a href="http://b.parsons.edu/~dejongo/01-writing-html5/#inline_elements"  >inline</a> and <a href="http://b.parsons.edu/~dejongo/01-writing-html5/#block_elements"  >block</a> elements. 
			<li> Writing <a href="http://b.parsons.edu/~dejongo/03-the-mechanics-of-css/" >CSS</a>, <a href="http://b.parsons.edu/~dejongo/03-applying-css/"  >examples</a>, <a href="http://b.parsons.edu/~dejongo/04-the-layout-modes/" >layout</a> and <a href="http://b.parsons.edu/~dejongo/05-styling-the-navigation/" > styling the navigation</a> 
			<li><a href="https://validator.w3.org" >Validate your page</a>
			<li><a href="https://web.dev/measure/" >Page quality audit</a>
		</ul>
	</footer>
</section>
</main>
</body>	
</html>

Template 2

<!DOCTYPE html>
<html lang="en"> 
<head>
<meta charset="utf-8">
<title>title</title>
<!-- Sets viewport to the device screen size -->
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<!--Link an external style sheet-->
<link href="css/styles.css" rel="stylesheet">
<style> 
/* Overrides desktop style when viewport is less than 600px (for smart phones) */
@media only screen and (max-width: 600px) {
    
}
</style>
</head>
<body>
</body>	
</html>

01 Writing HTML5

HTML stands for Hyper Text Markup Language. If you wish to see the entire specification in a one page version (large document), visit the living standard

Content is “marked up” using tags to designate the structural significance of that content. Each piece of content so marked up constitute an HTML element, of which there are many.

A first level header is designated by opening and closing tags: <h1> 01 Writing HTML5 </h1>. All parts of the document are marked up with such tags to create HTML elements, even parts that you cannot see but still describe the document, such as the meta tags found in the header, or the <style> and <script> tags that contain CSS and Javascript.

To create an HTML page, open a text processor. Creating a new file and call it index.html when saving. The file needs to be called index.html with a lower “i”. It is the index of the directory in which it is located. It will be the file that is opened upon entering that directory.

Every directory should have an index.html file, as some web servers allow visitors to see the content of the directory when there is no index.html file present. Other files in the directory can be reached by placing links connecting that page on the index.html page.

The following elements make up the HTML page:

 

The Structure of an HTML Document

 

The Doctype

The doctype has been greatly simplified in HTML5. The DOCTYPE tells the browser the version of the HTML rules the document will follow. Using the following DOCTYPE tells the browser you will be using HTML5. This is the only DOCTYPE I expect to see.

<!DOCTYPE html>

The HTML Element

The HTML elements contains all other elements. It is the root element, and the language attribute is specified as English.

<html lang="en">

The Head Element

The head element contains information about the content but not the content itself. This is known as the document;s metadata. The head element does not get displayed in the browser window.

The Character encoding declaration specifies the encoding used to store or transmit the document. The Meta tag charset=”utf-8” tells the browser to use the unicode universal character set transformation format—8-bit.

The title shows up as the title of the browser window.

<head>
	<meta charset="utf-8">
	<title>Name</title>
</head>

The header element closes before the body element opens.

The Body Element

Markup written in the body element shows up in the viewport, or browser window. Think of this element as encompassing everything that appears in the browser window.

Everything you write comes between the opening and closing body tag. In the following, only “Hello World!” will show. Comments are not rendered by the browser.

<body>
<!-- Comment your Work! -->
<p>Hello World!</p>
</body>

The body element closes before the html element closes.

The Closing HTML element

Closing the HTML element is the last tag on the page. It closes the tag that holds all of the other elements in the document.

</html>



 

Element or a Tags?

 

An element is a single “chunk” of code comprising of a start and ending tag. They are representations of a thing for the browser, an object. Elements have all kinds of properties for the browser, like firstChild, etc.

<div>This is a div element</div>

Tags is the opening and closing code of the elements. <div> is a tag. <div>content</div> is an element.

Elements are not tags. Some people refer to elements as tags (e.g., “the P tag”). Remember that the element is one thing, and the tag (be it start or end tag) is another. For instance, the HEAD element is always present, even though both start and end HEAD tags may be missing in the markup.” From W3 HTML specification

 

The Inherent Structure of HTML

 

HTML is concerned with the structure of the content, and not with how the content should be displayed.

The natural flow of content is inline, meaning that content flows horizontally, like the letters on a line of text. In English, that is from left to right but it could be in any direction.

In addition to the horizontal inline flow of content, elements can be determined to be block like and flow vertically. Block elements do not flow like characters but like paragraphs, as entire blocks of text. By default, their width expands to fill the parent element and the flow is vertical. They flow down the page, starting from the upper left hand corner.

In HTML, block elements cannot descend from (be a child of) inline elements. Inline elements are the content of a block element.

CSS can change the display property of an element. It can make inline elements display as block elements, and block elements display as inline elements. That is very useful, usually to make inline elements act like block elements.

Valid HTML requires that block level elements do not descend from inline elements. Changing the elements displays with CSS does not change the validity requirements of the HTML document.

Tag Attributes and Values

 

Tag Attributes

HTML tags can take attributes, which describe certain aspects of the elements, with different elements having various assigned attributes. There needs to be a space between each attribute. Attributes for the img tag, for example, are src, width, height, class, and alt.

Example: <img src="file_name" alt="logo">

Example: <a href="file_name">File Name</a>

Values

Every attribute has a value, even if it is an empty value. For example, the value of the src (source of the image) is the location and name of the image. While it is no longer a requirement to put either double or single quotes, as long as there are no spaces or other non-alphanumeric characters, it still best practice to do so.

Example: <img src="file_name" alt="logo">

Example: <a href="file_name">File Name</a>

Role Attributes

The role attribute describes the role(s) the current element plays in the context of the document. In the official language of the W3 “The XHTML Role Attribute allows the author to annotate XML Languages with machine-extractable semantic information about the purpose of an element. Use cases include accessibility, device adaptation, server-side processing, and complex data description.”
Example: <nav roll="navigation">

Understanding the Tag Hierarchy

 

DOCKTYPE

html

head

meta
title
style

body

main

header

nav

ul

li
li
li
li

section

article

h2
p

p

img

figure

img
figcaption
p
footer

HTML is a collection of elements arranged in a kind of containment hierarchy. This is a parent – child relationship, where the enclosing tag is the parent of the enclosed tag, which is its child. The entire structure can be likened to a tree, with the <html> tag as the single trunk from which the rest of the branches arise, first splitting into the two main branches, the <head> and the <body>. inside the body tag are all of the other branches that make up the document.

After the <doctype>, the HTML document starts with the <html> element that contains all other elements. It contains only two tags, the <head> and the <body> tags.

The <head> tag contains information about the page (meta-information) but that is not visible, like the <title> tag, <meta>tags and <html>, <style> and <script> tags and links <link>to styles and scripts.

The <body> tag contains all of the content, everything that’s visible in the browser window. The tags are usually several levels deep. Nesting tags is very useful, for it groups elements together. This makes it easy to create the different parts of the layout.

In the figure on the right, the <wrapper> contains all of the other visible content. This element is usually given automatic margins that center it horizontally in its parent tag, the <body>. If the <wrapper> is moved to the right, all the child elements contained within it are moved to the right as well.

Because each element is a child of another element, there are only clearly determined paths. For example, the <img> is a child of <p>, which is a child of <article>, which is a child of <section>, which is a child of <wrapper>. The complete path of the <img> tag is html body wrapper section article p img. This path would select all images in the paragraphs contained in article, section, wrapper, body, html. Since there are no other images, only the image with the red background is targeted by this path. The <img> in the figure has a different path, for example.

How to Write the Code

 

A tab is used to show how many levels the code is nested from the <html> element. This results in a visual way to check if the code is nesting properly. The code should look like :

<html>
	<head>
		<title>title </title>
	</head>
	<body>
		<main>
			<section>
				<header>
					<h1>Headline for Page</h1>
				</header>
				<article>
					<p>content
				</article>
				<footer>
				</footer>
			</section>
		</main>
	</body>
</html>

To make it easy on you, there are tools that let you clean up your hierarchies automatically. You’ll want to remember this link right before you hand in your midterm and at the end of the semester, when you hand in your final.

The DOM

 

how your browser renders websites
how your browser renders websitessource

The HTML file with all of its codes and content gets parsed by the browser. The syntax of each tag will be analyzed to see how it fits together according to the HTML rules. This results in a document object model where each node represents a branch on the tree.

General Rules To Follow

 

HTML5 has loosened up the rules somewhat but it is still desirable to follow these rules for well formed HTML documents.

Close Every Tag
Most Tags contain content, meaning that there is an open tag and a closing tag to signify where the content starts and where it ends. Some tags do not need to close, like <img>because there is no content. These tags are pointer to content, and get replaced by that content. Other tags are self closing, like the <meta /> and <br /> tags. List of self-closing tags: area, base, br, col, embed, hr, img, input, keygen, link, meta, param, source, track, and wbr.

Accidentally not closing a tag can cause all kinds of havoc and will be flagged when validating. It is a common occurrence in the first few weeks of writing code.

Correctly Nest Every Tag
If a tag opens before a preceding one closes, it must be closed before that preceding one closes. <header><h1>Title</h1></header> not <header><h1>Title</header></h1> CSS relies on proper nesting to target styles to elements, so you have to get this right. In this example, the </h1> tag is nested in the </header> tag, and is the child of the header, which is the parent tag. As a container, a tag acts like a group, and moving a parent also moves all of the enclosed children. Likewise, absolute positioning is based on the coordinates of the parent element.

If you visualize each element as a node on a tree, it is obvious that you cannot open a tag before the previous tag is closed. If you make a mistake, the browsers can sometimes repair the damage, and everything still displays correctly but don’t count on it, and different browsers have different levels of damage control.

Inline Tags Cannot Contain Block Level Tags.
Block-level elements follow one another according to the document flow, one below the other. Inline elements follow one another as characters in a paragraph. While it would seem obvious to not mix these two up, the validator will catch you if you do.
Keep Tags Lower Case
This is a requirement of XHTML5, which we will not concern ourselves with but its a good idea anyway.

 

Tags Used to “Mark Up” the Content

 

Learning HTML comes through writing HTML. The more you code, the easier it becomes till it’s second nature. The content is divided into inline and block tags.

  • Block elements display like paragraphs, coming one after the other vertically down the page in the document flow.
  • Inline elements display just like characters, coming one after the other horizontally till the end of the line. The line then breaks and resumes at the beginning the next line down, and so on.
  • CSS allows you to override the object’s default display and make inline elements display like block elements or vice versa. You’ll learn about that later.

There are many HTML elements. Mozilla organizes them according to function. That’s helpful. Don’t memorize them. You will remember the ones you use most often and you can always look up the other ones up. Here are all the elements you’ll most likely use:

Inline Elements

 

These elements display just like characters, coming one after the other horizontally, till it comes to the end of the line.

span

The span tag selects inline content.

So much information.

So much <span style="color: red;">information</span>.

strong

increases importance

So much information.

So much <strong>information</strong>

emphasis

for emphasis

So much information.

So much <em>information</em>

line break

Breaks the line without creating a new paragraph.

So much
information.

So much <br />information.

Inline Quotations

Quotations inside of a paragraph can get automatic quotes when you use this tag and the following CSS pseudo elements. (q:before {content: ““”; } q:after {content: “””; }).

So much information.

So much <q>information</q>.


Anchor Tag (Links)

The anchor element anchors a URL (uniform resource locator, or a unique web address) that targets the destination id or web page by using the href (hypertext reference) attribute.

Any tag can be a target, within any document on the world wide web. To target a tag, it has to contain an id <h3 id="anchor">.

To target the id, you need to use the id identifier, the hash tag # and the id name itself. <a href="#anchor">.

Hyperlink to destination on the same page

Click the example below and you’ll see the page jump just a little.

Hyperlinks to other pages

A hyperlink can address any unique webpage on the world wide web. It can use an absolute address, or a relative address, if the page is on the same server.

Absolute Hyperlink Address

An absolute address starts with http://, as in the address of the page that you are on (look up at the address bar)<a href="http://b.parsons.edu/~dejongo/01-writing-html5/">Writing HTML5</a>.

Relative Hyperlink Address

If the page is on the same server, it is possible to omit the absolute reference, and specify the path to the document from the location of the document containing the link.

Links to a location on the same page are always relative to the page itself.

Targeting tags on other pages

Links to a location an another page come at the end of a absolute or relative address.

and

Image Tag

The image tag gets replaced by the image. The img tag does not have a closing tag.

If the image is not at the location specified by the src attribute you will see a generic missing image icon.

There has to be an alt attribute so that text will appear if the image does not show up. The img tag will be flagged by the validator if it does not have an alt tag. The information is used by screen readers to explain what the image is about to blind people who listen to web pages. It is also a good idea for illustrators, designers, photographers and other people relying on images to load up the description of each image so search engines can include that in people’s searches.

The title attribute is optional. The title shows up when you hover over the image for a second or more.
description of image for screen readers or when images are turned off

<img src="image_location/name_of_image" alt=“required description of 
image for screen readers or when images are turned off" title="Final Thumbnail" >

Comments

Comments are a way to add notes or hide code. Comments are not displayed by the browser. Use them to notate your document with a description of what’s going on in each part of the document.

Comments will help remind you why you did something a certain way (or help someone else figure out how to read your code).

You can also use comments to temporarily hide code that you do not want to use but do not yet want to delete.

Do not use two dashes in a row — within the comment, as that causes confusion in some browsers.

<!--
Comment your Work! 
-->


Block-level Elements

 

Block elements display like paragraphs, coming one after the other vertically down the page in the document flow.

div

div stands for division. It is the generic block element, used when an element is needed for styling purposes, or as a convenience for scripting. The <div> element represents nothing, has no semantic meaning. Do not use in place of elements that have semantic meaning. It is not equivalent to the HTML5 section element.

content
<div style="background: pink; padding: 10px;">content</div>

Headlines

How a headline looks depends on how they are styled. You should use headlines to structure your content, not based on how they look.

Headline h1

Headline h2

Headline h3

Headline h4

Headline h5
Headline h6
<h1>Headline h1</h1>
<h2>Headline h2</h2>
<h3>Headline h3</h3>
<h4>Headline h4</h4>
<h5>Headline h5</h5>
<h6>Headline h6</h6>

paragraph

paragraph bla bla bla bla.

paragraph bla bla bla bla.

<p>paragraph  bla bla bla bla.</p>
<p>paragraph  bla bla bla bla.</p>

Block Quote

Used to style quote that takes up an entire paragraph. It is indented and given a different style.

paragraph bla bla bla bla.

So much information.

<p>paragraph  bla bla bla bla.</p>
<blockquote>So much information.</blockquote>

Thematic Break (Horizontal Rule)

Although previous versions of HTML defined the hr element only in presentational terms, as in horizontal rule, the element has now been given the specific semantic purpose of representing a “paragraph-level thematic break” which is to be styled using CSS. For legacy reasons, browsers still render the <hr> as a horizontal rule.


<hr>

CSS:

hr {
	display: block;
	margin-before: 0.5em;
	margin-after: 0.5em;
	margin-start: auto;
	margin-end: auto;
	border-style: inset;
	border-width: 1px; 
}

ordered list

Ordered lists are numbered sequentially.

Ordered List

  1. list item
  2. list item
  3. list item
  4. list item
  5. list item
<h3>Ordered List</h3>
<ol> 
<li> list item </li> 
<li> list item </li>
<li> list item </li>
<li> list item </li>
<li> list item </li>
</ol> 

Continuation of the Ordered List

If you plan on breaking the list into several lists but want them to be numbered sequentially, use the start attribute start="5". This would start the list at 5 instead of 1.

  1. list item
  2. list item
  3. list item
  4. list item
  5. list item
<ol start="6"> 
<li> list item </li> 
<li> list item </li>
<li> list item </li>
<li> list item </li>
<li> list item </li>
</ol>

Unordered List

Unordered lists is for a collection of unordered items, where the order would not change the meaning of the list. It is always used for navigation, with each menu item considered as part of the list. The unordered list is styled to remove the list style.

  • list item
  • list item
  • list item
  • list item
  • list item
<ul> 
<li> list item </li>
<li> list item </li>
<li> list item </li>
<li> list item </li>
<li> list item </li>
</ul>

Definition Lists

Definition lists is for a list of terms and corresponding definitions. The term to be defined is listed first with the definition coming after the term. A term can have multiple definitions, and a definition can have multiple terms. A definition header can precede the definition.

List Header

Term 1
This is the definition of the first term.
Term 2
This is the definition of the second term.
<dl>
<lh>List Header</LH>
<dt>Term 1</dt>
<dd>This is the definition of the first term.</dd>
<dt>Term 2</dt>
<dd>This is the definition of the second term.</dd>
</dl>
term
definition1
definition2
 
<dl>
  <dt>term</dt>
  <dd>definition1</dd>
  <dd>definition2</dd>
</dl>
term1
term2
definition
 
<dl>
  <dt>term1</dt>
  <dt>term2</dt>
  <dd>definition</dd>
</dl>

Interactive Elements: details

The details disclosure element does exactly what you think it does. It toggles information that is initially hidden, disclosing it. It takes two tags, the <disclose> tag and the <summary> tag. The summary tag has a triangle in front of it that when clicked discloses the hidden information.

Details

Something small enough to escape casual notice.

<details>
    <summary>Details</summary>
    Something small enough to escape casual notice.
</details>

table

The HTML table layout mode allows authors to arrange data — text, images, links, forms, form fields, other tables, etc. — into rows and columns of cells.

Simple Table

table cell item table cell item
table cell item table cell item
<table> 
<tr> 	<td> table cell item </td>
<td> table cell item </td> 
</tr> 
<tr> 	<td> table cell item </td>
<td> table cell item </td> 
</tr> 
</table>

Fully Loaded table

A table can have a head, multiple table bodies and a table footer. You can span both rows and columns with the rowspan="2" or colspan="2" attribute. This allows for the header to expand down and the footer to expand across in the following example.

The Caption Holds the Title of the Table
Head 1 Head 2a Head 3
Head 2b
table cell item table cell item table cell item
table cell item table cell item table cell item
table cell item table cell item table cell item
table cell item table cell item table cell item
The footer is a place for information about the table.
<table id="table">
<caption>The Caption Holds the Title of the Table</caption>
<col><col><col>
<thead> 
<tr><th rowspan="2">Head 1</th><th>Head 2a</th><th rowspan="2">Head 3</th></tr>
<tr><th>Head 2b</th></tr>
</thead>
<tbody>
<tr> <td> table cell item </td>  <td> table cell item </td>  <td> table cell item </td></tr>
<tr> <td> table cell item </td> <td> table cell item </td> <td> table cell item </td></tr>
</tbody>
<tbody>
<tr> <td> table cell item </td>  <td> table cell item </td>  <td> table cell item </td></tr>
<tr> <td> table cell item </td> <td> table cell item </td> <td> table cell item </td></tr>
</tbody>
<tfoot>
<tr><td colspan="3">The footer is a place for information about the table.</td></tr>
</tfoot>
</table>

 

Iframe

 

An inline frame places another HTML document in a frame. The inline frame can be the “target” frame for links defined by other elements, and it can be selected by the user agent as the focus for printing, viewing its source, and so on.

The iframe is exhibited with attributes that are determined using the equivalent CSS in the demo width: 98%; height: 300px; border: 1px solid #f000; overflow: scroll;.

<iframe src="01-html-css-primer/">height=300 width=200 frameborder=1 scrolling=yes >You need a Frames Capable browser to view this content.</iframe>

Writing HTML, Absolute and Relative Addresses, Tools of the Trade

Target iframe from Link

You can target any page to appear in the iframe by naming it and using the target attribute with the name target="iframeDemo" as demonstrated above. Click on the links above to load different documents.

A destination anchor is used to position the Writing HTML document at the iframe section. That requires an anchor with the same name <a id="i-frame">. See the link tag above.

<a href="01-writing-html5/#i-frame" target="iframeDemo" >Writing HTML</a>
<a href="01-absolute-and-relative-addresses/" target="iframeDemo" >Absolute and Relative Addresses</a>
<a href="01-tools-of-the-trade/" target="iframeDemo" >Tools of the Trade</a>

 

HTML5 tags

 

Before HTML5, the generic markup elements, <div> and <span>, were used to mark up the page. That means the code itself had no way of determining what the content was.

HTML5 changed that.

HTML5 standardized a lot of best practices to create semantically relevant block level tags that help organize the document. It is now possible to tell header content from the content of an article by looking at the tags alone. The most important of the new elements are: <main>,<section>, <header>, <nav>, <article>, <aside>, <footer>, <figure>, <figcaption>, <hgroup>, <wbr>.

Document Layout

<main>
<section>
	<header>
		<hgroup>
			<h1>Name</h1>
			<h2>Name</h2>
		</hgroup>
	</header>
	<article>
		<p>content <wbr> content</p>

the <wbr> tag, or Word Break Opportunity tag, is an inline tag that specifies where in a text it would be ok to add a line-break.

		<aside>
			<p>content</p>
		</aside>
	</article>
	<footer>
	</footer>
</section>
</main>

Adding Navigational Links

Using an unordered list.

<nav>
	<ul>
		<li><a href="#">link to homework</a></li>
		<li><a href="#">link to homework</a></li>
		<li><a href="#">link to homework</a></li>
	</ul>
</nav>

Adding a Picture

With a caption.

<figure>
	<img src="example.jpg" alt="example" >
	<figcaption> Caption </figcaption>
</figure>

Copy and paste this basic HTML5 template into a blank Textwrangler file. It has most of these elements and a basic header, so you can start coding the content right away. Repetition will acclimate you to writing HTML.

 

01 History of the Web

The Prophet of the Computer Age.

In 1945 Vannevar Bush published an article, As We May Think that helped set the stage for the pioneers who actually developed hypertext, twenty or so years later. By then, the future of the internet could more or less be predicted.

Apple comes out with the Macintosh computer in 1984. A few years later in the mid 1980’s it releases HyperCard for free to all Macintosh users, a condition specified by its creator, Bill Atkinson. Hypercard instantly provided a simulation of what the web would be in easily editable hyper-text stacks. It was a successful hypermedia forerunner to the WWW. It came with a programing language called HyperTalk that is the inspiration for javascript.

Apple’s HyperCard was used to implement an AppleTalk networked based hypertext information database system in the office of CERN where Tim Berners-Lee developed the WorldWideWeb, the very first browser to edit and see what would become the world wide web. Here is the first web site.

Tim Berners-Lee created the browser on a Next computer, using its innovative software to both render and edit web pages. It was later renamed Nexus, to differentiate it from the World Wide Web, and was released as open source in August 1991.

The World Wide Web

The very first popular browser was also inspired by HyperCard. ViolaWWW was developed that same year, and was an attempt to recreate HyperCard in X Terminals. ViolaWWW was adopted as the basis for the Web’s development till Mosaic was released, which was the first widely adopted web browser.

Netscape Navigator was created by the same people who created Mosaic, and was released just as the internet was coming out of the universities and into the public realm. Its popularity exploded and by 1994, industry pundits talked about the birth of a new ubiquitous computer experience that would be computer platform agnostic.

I still remember the heady claims in 1995, that this new medium would undercut Microsoft’s monopoly and that everything would be moved onto the web. Remember, all we had back then were slow and finicky modems that the changed the data-stream into sound, so any communication was very slow.

This challenged Microsoft’s bid for world domination, and it quickly licensed code from Mosaic to build Internet Explorer, bent on making sure that this new paradigm would never happen, or if it did, that it would be on their terms. This resulted in the historic fight for control of the web: Netscape Navigator vs Internet Explorer.

Web Standards

At the time, the visual presentation of the content was delivered by the HTML tags themselves, generally using frames and tables. Pictures took a long time to download, so they were carefully optimized and used sparingly.

CSS1 was introduced in 1996 to separate the presentation from the markup, and was further refined by the release of CSS2 in 1998. The browser manufacturers were slow to integrate these standards, as they were too busy adding proprietary features to ensnare users.

Microsoft’s forceful ways worked. It trounced Netscape Navigator’s domination of the web browser market. Internet Explorer reached 93% market penetration by 2003.

It did this by leveraging its 95% of installed computer operating system base to lock users in. Microsoft gave Internet Explorer proprietary access to the rest of the operating system.

Some think that it almost committed suicide by tying the browser into the Windows Operating System. Microsoft made the entire operating system vulnerable to all kinds of hacks.

Having lost the battle, Netscape Navigator gives up. With the race won and no competition, Microsoft stops development of Internet Explorer with version 6.5, having achieved a monopoly, but the victory would not last. Standards compliant browsers slowly began to make inroads into Microsoft’s world domination.

CSS 2.1, released in 2002, further refined this standard. It was fully embraced by the new browsers on the market.

Apple released Safari in 2003 and Firefox was born out of the ashes of what was left of Netscape Navigator in 2004, and Opera was there as well. This adoption is the beginning of standards based web design so prevalent today.

You can read the story as a comic strip presented below:

The New World

The plan was to sock it to Microsoft by creating stable web applications that could challenge both Microsoft Office and the Windows operating system. With web applications, the new paradigm would make the operating system underneath agnostic, not just for web pages, but for all computer usage.

That was the design goal of HTML5. Google developed Chrome, a browser where each window runs independent from other windows, bringing operating system like stability to the browser for the first time.

The next evolution is a change from computer based browsers to all kinds of handheld devices. Apple’s iPhone, iPad and Google’s Android operating systems are essentially internet devices that replace the desktop computer. To this end, both Apple and Google contributed much to the new HTML5 and CSS3 standards.

This is what Microsoft was afraid of, for its office suite and windows operating system generated most of its money. Though still a lumbering giant, Microsoft is no longer the monopoly it once was, and it decided to get on board.

Everyone wondered what was up when it released a public beta of a mostly standards compliant IE 9. It has since shown that is committed to open standards by releasing the IE10 beta right on the heels of IE 9.

It has joined in, helping to create new standards. That’s a solid affirmation that the future belongs to open, standards compliant computing.

It’s entirely feasible that HTML5 & CSS driven devices will be the future, and that it’s only a matter of time. Jeffrey Zeldman, a pioneers standards based web design, envisions that all interfaces will use such open standards.

A Glimpse of the Old World

The following two videos and the Zen Gardens web site are a snapshot of what the web was like in 2003. Molly E. Holzschlag demonstrates what the web looked like before CSSand after. This new world was brought into focus by the CSS Zen Gardens web site, which demonstrated the power of CSS with the separation of content from form.

The Existing Standards

While development of Internet Explorer stood still, a new crop of browsers aimed toward compliance of the HTML4, XHTML and CSS 2.1 standards, as set forward by the W3 organization, which brings us up to today.

The New Standards

Very exciting changes are here with the next generation, HTML5 and CSS3. This is, in part, because more and more interface elements are being created with HTML5 and CSS3, like the iTunes store interface, iOS apps, Android and others, so it’s possible that in the future, most interfaces will be using this most universal of languages, which places the scope of you learning HTML5 and CSS3 well beyond the browser.

HTML5 and CSS3 examples.

01 Homework

What do you hope to achieve this semester?

Write a sentence or two expressing what you hope to achieve this semester. Include something about the teaching style that aligns best with how you learn. Are you a self learner or do you prefer everything to be structured? You will post this on the landing page you will create next week in class.

What do you Hope to Achieve Professionally?
Discuss this with A.I.

Explore and strategize your future, or at least, how you plan to prepare for it by the time you do your graduation exhibition. Use OpenAI: chat or any of the many other AI large language model chats. Follow the Open AI v.3 example. Place it at the bottom of the landing page.

Your Presence on the Web

The web is a medium, like print or video. The web as medium is fluid like water running down the creek or sand held in by the walls of an hourglass. Communication and design is responsive to the many devices that may exhibit the work (from a tiny watch to the largest screen) and many circumstances as the mobile experience can happen anywhere. Print and video are passive in comparison. Web design can reach out and grab its audience through behaviors that elicit responses tailored for interactive engagement. This makes web design immediate, dependent upon satisfaction and gratification or the user will click away. A lot goes into web design.

Assignment #1: Pick a Website to Inspire Your Portfolio, and analyze it

You are to make a website. To make it stand out, pick a website that you find compelling, and analyze it. Please read Why do most websites all look the same? This is an opportunity for you to stand out. Differentiate your work. Your career depends on it.

The midterm assignment is to sell yourself. This homework is part of the research you will do for the second of seven steps of next week’s assignment, Designing for the WebChoose a professional website that represents your aspirations. For example, if you’re a photo major, pick a photographer’s website. It should be a website that represents the future you want to build for yourself.

Once you have found website(s) that represent your aspirations, analyze it. This is the starting point for thinking about your own portfolio.

Articulate who the primary target audience is. The content strategy? How should the navigation work? The visual design? Answering these kinds of questions makes you aware of the elements that go into building your own portfolio. Writing them down provides you with content to mark up.

Ideally, you become more focused on delivering your work to your target audience. That will help you focus your work in ways that can only benefit you as you leave Parsons for the real world. In the mean time, you can prepare for that day by learning to build good websites.

Creating a Website Style Guide

Check out the example by Jaeeun Jessica Jeong.

  1. Intent: What is the intent of the website? Use the intent to inform all of the other qualities. This should be a short and concise statement, as in to sell skills.
  2. Voice: What is the voice of the website? Is the site’s voice impassioned, assured, energetic, or conversational? Pick a number of descriptive adjectives that capture the experience that whoever had the site built attempted to convey the intent.
  3. Tone: Whereas voice is consistent for the site as a whole, the tone is a contextual refinement that helps convey the content. An about page may have a different quality about it than the home page or a page in the shopping cart.
  4. Brand: How does the website establish its brand? Is it consistent? Is it upscale, casual, youthful, objective?
  5. Persona: Think of the many different users this website is addressing. If we were to write down the characteristics of any of these users and the label them, we would create a persona. Personas are composite sketches that reflect real-world behaviors, attributes, and attitudes of end users.

    You can start with yourself, as you are one of the audiences targeted by the website. Take, for example, Naoto Fukasawa‘s website, a Japanese industrial designer. The audience can be personas representing museums, corporate clients, architects that may use his products in their work, end users, students doing assignments for a web basics class, and the list goes on.

  6. Create 3 Personas: Personas are composite sketches that reflect real-world behaviors, attributes, and attitudes. Create a character sketch for at least three personas.

    Go into the details why they would be attracted to the site, how the site informs them, and what can they do with this information. Would each of these people come back and be a repeat customer? Show how the site addresses these concerns.

    Tell a story, assign each of these personas a name and personal details. By making them real, you can visualize the audience and walk them through the website. Stories activate many areas in the target audience’s brain, facts do not.
  7. Wireframe: Draw a wireframe for the main pages.

    wireframe
  8. Copy Deck: In developing a website for a client, the content is often done by different people and the designer requires that all the copy for the website be assembled into a copy deck. Copy the content of the first page, break it down and label it as if it were part of a copy deck. Take a look at the SAMOCA copy deck example for guidance.
  9. Competition: How does this website stack up against the competition? What does it have that competitor websites do not, in terms of voice, tone, brand, style, design and so on? Can anything be learned from the competition?

This exercise is meant to get you into the development process of building a website — your portfolio!

You will mark up your answer and create an index.HTML page with links and linked images that you will bring to class next week.

Posting the Assignment on your Domain

You will post the assignment on the b.parsons.edu server. Some of you may not gain access to this server right away. don’t worry about it. Just do the work and you will get on soon enough.

Turn to the Tools of the Trade article for instructions on how to set up your website.

Use Fetch to upload your files.

Put a “parsons” folder inside the public_html folder.

Fetch acts like a finder window, so when you drag files into the window, they end up on your server. Unlike your finder, you replace the file when the names are the same. This is how you update files to a newer version.

Within the “parsons” folder, create a folder called “assignment-1”. The title of your web site profile should be “index.html”. It should end up in the “assignment-1” folder.

Review Writing HTML article to help you create the HTML file. I have an old assignment as a homework sample.

Visit Interactive Video Introduction to HTML course to learn all about HTML or watch the video series below.

Watch Video Series Do Not Fear the Internet

These videos (about half an hour) are much more fun and direct than my lectures or the Lynda.com videos. Many if not all of your basic questions will be answered by listening to either my lecture or watching these videos. Please let me know in class or email me if there is still something that is not clear. To go on without resolving what is not clear will cascade into many problems later on.

A fun introduction to the basics of HTML and CSS.

  1. Don’t Fear the Internet

      

        
  2. HTML: Hamburger Text Markup Language

      

        
  3. Don’t Fear the Browser

      

        
  4. Starting from Scratch: HTML

      

        

06 Web Typography

The web changed completely when it comes to typography. For the first twenty years we could specify only a few fonts. There were 18 fonts to use in 2008. The core fonts licensed by Microsoft are: Andale Mono, Arial, Arial Black, Comic Sans MS, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, Verdana, Webdings. Apple added Helvetica and Times. That was it. By 2010, there were thousands of fonts available. What a change. Since then they introduced open type variable fonts.

While typography’s been around for hundreds of years, it’s only been in the last hundred years or so that it became both art and science. The art and science of typography forced typographers to ply their craft in the service of the end user who reads it. That makes them the original user experience designers, so take heed.

The web is different from print. The user is in charge in a way that is foreign to print. The attention span is different, and the typography should facilitate the user experience as soon as they arrive on the page. The typographic defaults that taken for granted took their shape from the years of experience in the print world. Do not blindly accept these defaults by which to express your content on the web. The web is different from print.

You will be required to deviate from the standard web fonts like Arial, Helvetica, Verdana and Georgia in the final. These are common fonts supplied by the operating system that have defined typography on the web for far too long. They are safe, legible and entirely predictable. It is possible that legibility may suffer in favor of better expression of the content. It’s a brave new world. Please push the typography if you can. It has been documented that legibility isn’t all that its been cracked up to be when it comes to retaining information.

On the one hand, the legibility of a typeface is its invisibility, that is, just like the cuts in a movie and they are not supposed to draw attention to themselves but convey the content in service to the story. The typeface and the way it is laid out should transparently facilitate the content to the user, whose focus, after all, is on what is being said. But if you want the delivery of the content to express something, it better have style. It’s possible to do both, and in the name of communication, even if you forgo some legibility, I encourage you to do so for the sake of communication, if that is what it takes.

Adobe added in access to all of the open type features exhibited in the following demo of comprehensive CSS font-feature-settings .

For the love of type, explore what’s possible

    

David Carson famously did this twenty years ago, designing, among other things, covers for HOW magazine which I was writing for. If we need an expanded vision to counterbalance all of the rules, we can visit his work, with the understanding that rules are meant to be broken, with intelligence and purpose, and if the content demands it.

Honor the content with your typography, so that it aids in the facilitation of that content. After all, it is only through reading the letterforms that the content can be transmitted. As a designer, you have the power to determine that gateway.

Balance function and beauty, or whatever emotion grabs you to fulfill that function with style. Be playful, lively, think your way through the problem but let the solution be surprising, and just have fun! Having fun is contagious, and if you exhibit joyful creation, it is bound to be infectious.

Here’re two spreads on intuition from David Carson’s 2nd Sight, his influential book on graphic design after the end of print. There is a TED talk and another one of his creations in the homework. Let that get you started.

David Carson from 2nd Sight

The Fundamental Skill of a designer is talent. Talent is a rare commodity. It’s all intuition. And you can’t teach intuition. — Paul Rand
David Carson from 2nd Sight
Intuition doesn’t look at things as they are: that is prison, that is anathema to the intuitive. He looks, oh, so ever so shortly at things as they are and moves off into an unconscious process, at the end of which he has seen something nobody else would have seen — C.G. Jung